Head of Marketing Analytics

Zopa Bank
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Leadership","Stakeholder management","Mentoring","Communication","Problem-solving"]

Lead and scale Marketing Analytics at a fast-growing fintech, shaping measurement and attribution across acquisition, CRM and growth. Build and mentor a team of four analysts, partner with senior stakeholders, and drive strategic analytics programs that inform investment decisions and marketing effectiveness in a hybrid London-based role.

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Zopa Bank
Zopa Bank
2 months ago

Head of Marketing Analytics

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Last checked: 14 hours agoStatus: Live

Job Summary

Lead and scale Marketing Analytics at a fast-growing fintech, shaping measurement and attribution across acquisition, CRM and growth. Build and mentor a team of four analysts, partner with senior stakeholders, and drive strategic analytics programs that inform investment decisions and marketing effectiveness in a hybrid London-based role.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Partner with senior stakeholders to solve complex marketing and growth challenges.
  • •Translate strategic business questions into analytical work that drives action.
  • •Lead, coach and develop a team of four Marketing Analysts.
  • •Guide measurement approaches across acquisition, CRM and growth activity.
  • •Build a strong measurement and attribution approach for an increasingly complex multi-channel acquisition approach.

Key Requirements

  • •Strong experience in Marketing Analytics, Growth Analytics, Customer Analytics or a closely related field, with exposure to a broad range of marketing measurement requirements across the funnel.
Experience:Marketing analyticsGrowth analyticsCustomer analytics
Skills:LeadershipStakeholder managementMentoringCommunicationProblem-solving
Languages:English
Tech Stack:Multi-touch attributionAttribution modellingMarketing mix modellingAI enabled analytics tools

Company Brief

Zopa Bank
Zopa is a UK-based digital bank and fintech offering savings, personal loans, and credit products. Founded as a peer-to-peer lender, it now operates a regulated retail bank focused on straightforward consumer financial services and competitive rates.
Industry: Retail Banking
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: London, United Kingdom
Founded: 2005
WebsiteLinkedIn