Mid-Market Marketing Manager

Gomotive
Nashville
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Data analysis","Project management","Strategic thinking","Collaboration"]

Own mid-market ABM and full-funnel demand generation campaigns, planning, executing, and optimizing across programmatic ABM and multi-channel demand. Partner with content, customer marketing, PMM, marketing ops, and product marketing to align messaging to the buyer journey and improve targeting and list hygiene. Coordinate channel execution (including 6sense, LinkedIn, email, web, events, and more), drive sales enablement with SDRs/AEs, and report pipeline contribution and performance insights.

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FursaFursa
Gomotive
Gomotive
1 day ago

Mid-Market Marketing Manager

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Last checked: 10 hours agoStatus: Live

Job Summary

Own mid-market ABM and full-funnel demand generation campaigns, planning, executing, and optimizing across programmatic ABM and multi-channel demand. Partner with content, customer marketing, PMM, marketing ops, and product marketing to align messaging to the buyer journey and improve targeting and list hygiene. Coordinate channel execution (including 6sense, LinkedIn, email, web, events, and more), drive sales enablement with SDRs/AEs, and report pipeline contribution and performance insights.
Location: Nashville
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Plan, execute, and optimize programmatic ABM and integrated full-funnel demand generation campaigns for mid-market segments and personas.
  • •Partner with Content Marketing, Customer Marketing, and PMM to map content to the buyer journey, identify gaps, and request sales collateral to support campaign objectives.
  • •Maintain target account lists and apply buyer funnel stage definitions and conversion benchmarks to inform targeting and messaging decisions.
  • •Launch and monitor campaigns across channels (6sense Display, LinkedIn, additional display, content syndication, email, web, events/field, associations), and manage end-to-end execution for select channels like webinars and direct mail.
  • •Work with SDRs, AEs, and sales leadership to align marketing with outbound/inbound motions, enable sales teams with targeting and messaging, and report pipeline contribution and campaign performance insights.

Key Requirements

  • •5+ years of B2B demand generation, campaign management, or growth marketing experience (excluding internships).
  • •Proven ability to execute multi-channel demand generation campaigns that drive measurable pipeline contribution beyond events.
  • •Hands-on ABM experience across 1:Few and 1:Many campaign motions.
  • •Experience partnering with sales teams (SDRs, AEs) to align marketing with outbound and inbound motions.
  • •Working knowledge of marketing automation and CRM systems, including Salesforce and Marketo; comfortable analyzing performance data and reporting with tools like Excel/Google Sheets and Tableau.
Experience:5+ yearsB2BDemand generationABMGrowth marketing
Skills:CommunicationData analysisProject managementStrategic thinkingCollaboration
Languages:English
Tech Stack:SalesforceMarketoAsanaSendosoOutreachGleanClay6senseLinkedInTableauExcelGoogle SheetsSalesforce dashboardsProgrammatic ABMCRM

Company Brief

Gomotive
Provides a cloud-based fleet safety and compliance platform with digital driver logs, vehicle inspection checklists, workflows, and reporting tools to help transportation and delivery fleets improve safety and meet regulatory requirements.
Industry: Supply Chain Technology
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