Agency Partnerships Manager - London

TikTok
London
Full timeFunction: Business Development & PartnershipsSkills: ["Communication","Data analysis","Cross-functional collaboration","Strategic planning","Customer focus"]

Build and manage long-term partnerships with major media agencies across Europe, driving customer-led growth through RFP responses, custom ideas, and upsell opportunities. Lead bid and budget/pacing management, maintain a strong revenue pipeline, and retain and expand advertiser revenue. You’ll also manage campaign planning, conduct health checks and platform demos, and translate performance and cultural insights into data-driven business cases and advertising solutions.

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FursaFursa
TikTok
TikTok
1 month ago

Agency Partnerships Manager - London

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Build and manage long-term partnerships with major media agencies across Europe, driving customer-led growth through RFP responses, custom ideas, and upsell opportunities. Lead bid and budget/pacing management, maintain a strong revenue pipeline, and retain and expand advertiser revenue. You’ll also manage campaign planning, conduct health checks and platform demos, and translate performance and cultural insights into data-driven business cases and advertising solutions.
Location: London
Employment Type: Full time
Job Function: Business Development & Partnerships

Key Responsibilities

  • •Establish and manage relationships with big media agencies, developing and executing customer-led growth strategies.
  • •Respond to inbound RFPs with custom ideas and deliver upsell and always-on opportunities; manage bids, budget pacing, and revenue pipeline.
  • •Retain and grow revenue from advertisers while providing high-quality sales and customer service.
  • •Plan and manage campaigns end-to-end, including campaign health checks, internal account operations, and live platform demonstrations.
  • •Brainstorm and implement advertising solutions, serving as an external product consultant; analyze data to execute client strategy and TikTok marketing solutions.

Key Requirements

  • •Experience in digital media sales, ad tech, or programmatic advertising, including managing holding company relationships (ideally WPP or GroupM networks).
  • •Proven ability to navigate and influence C-level executives (e.g., Investment Officers, Heads of Digital, Agency CEOs).
  • •Experience managing a multi-million dollar book of business and negotiating complex Joint Business Plans (JBPs) and trading agreements.
  • •Subject matter expertise across the digital funnel, including auction/biddable media, performance marketing metrics, and social commerce (e.g., TikTok Shop).
  • •Ability to lead and collaborate across matrixed teams with partners such as Client Solutions Managers (CSMs), Product, Ad Operations, and Marketing.
Experience:Digital media salesAd techProgrammatic advertisingHolding company networksCreator economySocial commerce
Skills:CommunicationData analysisCross-functional collaborationStrategic planningCustomer focus
Tech Stack:Ad techProgrammatic advertisingAuction/biddable mediaPerformance marketing metricsTikTok ShopAd servingAudience management toolsInventory applicationsThird-party ad tags

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn