Lifecycle Marketing Senior Manager - North America

Wise
Austin
Workplace: HybridFull timeUSD 109,000 - 139,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Experimentation","Autonomy","Mentorship","Collaboration","Customer obsession"]

Own the Americas customer lifecycle strategy, bridging high-level CRM planning with tactical execution so customers receive the right message at the right time and via the right channel. Build automated journeys that drive activation, cross-sell, and retention, and improve core CRM metrics such as conversion, churn, and lifetime value. Lead experimentation and mentorship for the team, partnering across Product, Product Marketing, Analytics, and Creative.

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FursaFursa
Wise
Wise
2 days ago

Lifecycle Marketing Senior Manager - North America

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Job Summary

Own the Americas customer lifecycle strategy, bridging high-level CRM planning with tactical execution so customers receive the right message at the right time and via the right channel. Build automated journeys that drive activation, cross-sell, and retention, and improve core CRM metrics such as conversion, churn, and lifetime value. Lead experimentation and mentorship for the team, partnering across Product, Product Marketing, Analytics, and Creative.
Location: Austin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define and own the end-to-end lifecycle strategy for customers in NorthAm.
  • •Bridge CRM strategy to tactical execution, ensuring the right message reaches customers at the right time and through the right channel.
  • •Build sophisticated, automated journeys to drive activation, cross-sell, and retention.
  • •Drive commercial impact by improving CRM metrics (conversion rates, reducing churn, increasing lifetime value) using data to prove results.
  • •Serve as the primary Americas CRM voice and partner across Product, Product Marketing, Regional Leads, Analytics, and Creative; mentor and lead the team’s culture of experimentation.

Pay and Benefits

Salary: USD 109,000 - 139,000 annually

Key Requirements

  • •5+ years of experience in CRM or lifecycle marketing.
  • •Regional expertise in NorthAm and LatAm marketing, including understanding differences in messaging, tone, imagery, and value propositions.
  • •Comfort with data and experimentation, including cohort analysis and A/B testing, with a focus on measuring incremental lift.
  • •Hands-on experience with enterprise CRM tools (preferably Braze), including data schemas, API triggers, and HTML/Liquid logic.
  • •Proven record of executing with autonomy and collaborating with senior stakeholders in Product and Engineering.
Experience:5+ yearsFintechSaaS
Skills:ExperimentationAutonomyMentorshipCollaborationCustomer obsession
Languages:English
Tech Stack:CRMBrazeSQLAPI triggersHTMLLiquid

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 3.8
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