Senior Head of Marketing

inDrive
Mexico City
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Stakeholder management","Data-driven decision-making","Budget management","Mentoring"]

Lead the end-to-end growth and brand strategy for inDrive across Mexico, Brazil, Chile, and Central America. Own full-funnel marketing plans spanning performance, brand, offline channels, and partnerships, while driving passenger acquisition, retention, and customer-centric growth. Build and inspire a high-performing, matrix-structured marketing team, collaborate with cross-functional leaders, optimize budgets for measurable impact, and continuously improve marketing effectiveness through experimentation and insights.

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inDrive
inDrive
5 months ago

Senior Head of Marketing

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Last checked: 17 hours agoStatus: Live

Job Summary

Lead the end-to-end growth and brand strategy for inDrive across Mexico, Brazil, Chile, and Central America. Own full-funnel marketing plans spanning performance, brand, offline channels, and partnerships, while driving passenger acquisition, retention, and customer-centric growth. Build and inspire a high-performing, matrix-structured marketing team, collaborate with cross-functional leaders, optimize budgets for measurable impact, and continuously improve marketing effectiveness through experimentation and insights.
Location: Mexico City
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own and drive the end-to-end marketing strategy across the region, focused on passenger acquisition, retention, and brand growth.
  • •Translate business goals into integrated, full-funnel marketing plans across performance, brand, offline channels, and partnerships.
  • •Lead the development of local brand positioning that remains consistent while culturally relevant.
  • •Allocate and optimize marketing investments to ensure measurable impact on key business metrics.
  • •Build, lead, and mentor a high-performing, matrix-structured marketing team across multiple markets, collaborating with cross-functional leaders.

Key Requirements

  • •8+ years in digital consumer marketing, including 4–5 years in senior leadership roles.
  • •Proven track record building and scaling marketing teams in multicultural, matrix environments.
  • •Experience with mobile-first products, ideally in ride-hailing, marketplaces, or high-growth tech companies.
  • •Demonstrated success developing and executing large-scale marketing strategies with measurable business impact.
  • •Fluency in English and Spanish, with strong leadership, stakeholder management, and budget/ROI focus.
Experience:8+ yearsDigital consumer marketingRide-hailingMarketplacesHigh-growth techMobile-first products
Skills:LeadershipStakeholder managementData-driven decision-makingBudget managementMentoring
Languages:EnglishSpanish

Company Brief

inDrive
A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.
Industry: Mobility Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn