VP of Product Experience

F5
San Jose, Seattle
Workplace: HybridFull timeUSD 311,000 - 466,600 annuallyFunction: Communications, PR & CommunityExperience: 12+ yearsSkills: ["Communication","Storytelling","Presentation skills","Leadership","Collaboration"]

Lead F5’s product design organization by defining and executing a user-centered UX/UI strategy across platform products. Drive scalable design systems and end-to-end delivery for AI-powered features, partnering with product, engineering, AI development, marketing, and data analytics teams. Manage and mentor global design teams, elevate AI-enabled user research and usability testing, and measure impact through outcomes like adoption, retention, and NPS improvements.

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FursaFursa
F5
F5
4 days ago

VP of Product Experience

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 days agoStatus: Live

Job Summary

Lead F5’s product design organization by defining and executing a user-centered UX/UI strategy across platform products. Drive scalable design systems and end-to-end delivery for AI-powered features, partnering with product, engineering, AI development, marketing, and data analytics teams. Manage and mentor global design teams, elevate AI-enabled user research and usability testing, and measure impact through outcomes like adoption, retention, and NPS improvements.
Location: San Jose, Seattle
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Director level

Key Responsibilities

  • •Own and communicate a compelling UX/UI strategic vision across F5 platform products, aligned with broader business goals.
  • •Define and implement a design strategy that supports scalability, user engagement, AI-driven features, and multi-product integration.
  • •Lead a cross-functional team of UX designers, researchers, product designers, and AI specialists; mentor and guide AI-specific design efforts.
  • •Partner with product management, engineering, AI development, marketing, and data analytics to embed AI into user experience goals.
  • •Oversee end-to-end design execution for platform features and AI-powered tools, and drive measurable improvements in NPS, adoption, retention, and customer success.

Pay and Benefits

Salary: USD 311,000 - 466,600 annually
Equity and Bonus:Equity

Key Requirements

  • •12+ years of UX/UI design experience, including 5+ years in leadership roles.
  • •Expertise in platform product design and embedding AI capabilities into products and user workflows.
  • •Proven track record of strategic design vision that transformed user experiences and drove business outcomes.
  • •Deep knowledge of modern design principles, tools, design systems, user-centered methodologies, and accessibility best practices.
  • •Experience managing and mentoring global design teams, with a focus on scaling AI-enhanced features and delivery.
Experience:12+ years
Skills:CommunicationStorytellingPresentation skillsLeadershipCollaboration
Tech Stack:UX/UIAIMachine learningPredictive analyticsDesign systemsUsability testingAccessibility standardsFigmaInVisionCloud computingLeanAgile

Company Brief

F5
Provides application delivery networking, load balancing, and security solutions for on-premises and cloud environments, helping organizations optimize, secure, and scale applications and APIs across multi-cloud infrastructures.
Industry: Networking Equipment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seattle, United States
Founded: 1996
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn