Sr. GTM Marketing

SpruceID
United States
Workplace: RemoteFull timeUSD 110,000 - 155,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Writing","Storytelling","Independent work","Ownership","Judgment"]

Build and operationalize go-to-market marketing systems that move complex public-sector sales conversations forward. Own cross-functional deliverables spanning positioning, web copy, sales collateral, account narratives, campaigns, events, technical storytelling, and marketing operations. Work closely with the Head of Marketing, sales, delivery, and executive leadership, translating customer intelligence and technical/policy complexity into reusable, AI-enabled assets that increase credibility and accelerate opportunity discovery.

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FursaFursa
SpruceID
SpruceID
2 months ago

Sr. GTM Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Build and operationalize go-to-market marketing systems that move complex public-sector sales conversations forward. Own cross-functional deliverables spanning positioning, web copy, sales collateral, account narratives, campaigns, events, technical storytelling, and marketing operations. Work closely with the Head of Marketing, sales, delivery, and executive leadership, translating customer intelligence and technical/policy complexity into reusable, AI-enabled assets that increase credibility and accelerate opportunity discovery.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Turn strategy into GTM assets, campaigns, customer intelligence, and AI-enabled marketing systems for complex public-sector sales.
  • •Develop positioning, content, web copy, sales collateral, account-specific narratives, and technical storytelling materials.
  • •Create and package demos, whitepapers, event campaigns, and customer-facing explainers to support long-cycle, relationship-led sales conversations.
  • •Partner with sales, delivery, and executive leadership to sharpen the narrative and identify the strongest opportunities.
  • •Build the first useful version of marketing deliverables from ambiguous business problems and improve through feedback.

Pay and Benefits

Salary: USD 110,000 - 155,000 annually
Equity and Bonus:Equity

Key Requirements

  • •5+ years of experience marketing in infrastructure, government, fintech, identity, developer tools, enterprise software, or another complex technical market.
  • •A portfolio showing shipped GTM work across formats such as positioning, sales collateral, web copy, campaigns, content, events, technical explainers, or customer narratives.
  • •Exceptionally strong writing and storytelling for technical, policy, or complex product concepts.
  • •Comfort working directly with sales, product, delivery, and executive stakeholders.
  • •Hands-on fluency with Figma and Claude Code (or equivalent AI-enabled production tools), with high ownership and ability to operate with limited structure.
Experience:5+ yearsGovernmentFintechIdentityDeveloper toolsEnterprise softwareInfrastructure
Skills:WritingStorytellingIndependent workOwnershipJudgment
Tech Stack:FigmaClaude Code

Company Brief

SpruceID
Develops decentralized identity and verifiable credentials infrastructure and developer tools, including DID and wallet SDKs, to enable secure, privacy-preserving authentication and credentialing for Web3 and web applications.
Industry: Cybersecurity
Company Size: Small (11 to 50 employees)
Growth: Early Stage Startup
Funding: Seed
Headquarters: San Francisco, United States
Founded: 2020
WebsiteLinkedIn