Trade Marketing Manager

Stanley Black & Decker
Sofia
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: []

Develop and execute promotional strategy and long/short-term marketing plans for Stanley and Stanley Fatmax, adapting concepts, displays, and new product promotions for the local market. Create and implement pricing policy and price lists, organize events and catalogues, and run local sell activities with sales teams. Manage marketing budgets (POs and ROI focus), measure campaign performance, monitor competitors, analyze markets for new channels and partners, and support translation and digital/social coordination.

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Stanley Black & Decker
Stanley Black & Decker
1 day ago

Trade Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Develop and execute promotional strategy and long/short-term marketing plans for Stanley and Stanley Fatmax, adapting concepts, displays, and new product promotions for the local market. Create and implement pricing policy and price lists, organize events and catalogues, and run local sell activities with sales teams. Manage marketing budgets (POs and ROI focus), measure campaign performance, monitor competitors, analyze markets for new channels and partners, and support translation and digital/social coordination.
Location: Sofia
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Set and implement promotional strategy and long/short-term marketing plans.
  • •Introduce promotions, new products, concepts, and displays for the local market.
  • •Create and implement pricing policy, pricing process, and price lists according to company guidelines.
  • •Organize events, catalogues, fairs, and translations; adapt and manage marketing materials.
  • •Manage marketing budget (PO process and allocation/investment) and measure/report campaign performance against goals.

Company Brief

Stanley Black & Decker
Designs and manufactures hand tools, power tools, storage products, and industrial equipment for professional, industrial, and consumer customers. The company also provides engineered fastening, security, and infrastructure solutions through a portfolio of well-known brands.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Britain, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
Website