Trade Advocacy Specialist - Firenze (in somministrazione)

Build and maintain long-term relationships with On-Trade outlets across your assigned territory to drive KPIs for brand advocacy and volume rotation. Deliver brand education and drink-list consultancy for bartenders and wholesaler teams, run activations and trade events, and support New Product Development presentations. Partner with the sales team to generate indirect orders and improve point-of-sale distribution, while evaluating outcomes and reporting daily KPI progress using company tools.