Marketing Operations Manager

Smarsh
United States
Workplace: HybridFull timeUSD 100,000 - 115,000 annuallyFunction: Business OperationsExperience: 5+ yearsEducation: bachelorsSkills: ["Cross-functional collaboration","Project management","Communication","Analytical thinking","Process improvement"]

Own the end-to-end execution of integrated marketing campaigns, partnering with Product Marketing, Demand Generation, Content, and Sales to ensure on-time launches, quality, and measurable results. Run day-to-day marketing operations including intake, segmentation, asset coordination, QA, launch monitoring, and performance tracking. Administer and optimize marketing automation (e.g., Marketo) and ABM in 6sense, while using AI-assisted analytics and continuous process improvement to streamline workflows and improve lead lifecycle outcomes.

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Smarsh
Smarsh
22 hours ago

Marketing Operations Manager

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Last checked: 11 hours agoStatus: Live

Job Summary

Own the end-to-end execution of integrated marketing campaigns, partnering with Product Marketing, Demand Generation, Content, and Sales to ensure on-time launches, quality, and measurable results. Run day-to-day marketing operations including intake, segmentation, asset coordination, QA, launch monitoring, and performance tracking. Administer and optimize marketing automation (e.g., Marketo) and ABM in 6sense, while using AI-assisted analytics and continuous process improvement to streamline workflows and improve lead lifecycle outcomes.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end execution of integrated marketing campaigns, ensuring launches on time, meeting quality standards, and delivering measurable results.
  • •Coordinate cross-functional campaigns with Product Marketing, Demand Generation, Content, Sales, and Revenue Operations; proactively identify risks and process gaps.
  • •Manage day-to-day campaign operations (intake, audience segmentation, asset coordination, build/QA, launch monitoring, performance tracking) and streamline/automate workflows.
  • •Administer and optimize marketing automation platforms (e.g., Marketo) to meet governance standards and improve build speed and accuracy over time.
  • •Run ABM operations in 6sense (intent data, audience/segment building, campaign orchestration) and design/optimize nurture and lifecycle campaigns using AI-assisted segmentation, personalization, and A/B testing.

Pay and Benefits

Salary: USD 100,000 - 115,000 annually

Key Requirements

  • •5+ years of experience in marketing operations, marketing automation, or a related field.
  • •A bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).
  • •Hands-on experience administering a marketing automation platform such as Marketo.
  • •Experience working within a CRM system such as Salesforce.
  • •Familiarity with a reporting/BI tool such as Tableau, Power BI, or Looker, plus strong lead lifecycle management and segmentation/lead scoring knowledge.
Experience:5+ yearsB2BMarketing technologyB2B SaaS
Education:Bachelor's in Marketing, Business, or a related field
Skills:Cross-functional collaborationProject managementCommunicationAnalytical thinkingProcess improvement
Certifications:Marketo Certified ExpertSalesforce certification
Tech Stack:MarketoSalesforceTableauPower BILooker6senseSQLAIAI/MLA/B testingGDPRCCPA

Company Brief

Smarsh
Provides cloud-based archiving, compliance, and e-discovery solutions that capture, retain, and monitor electronic communications across email, social media, mobile, and collaboration platforms for regulated industries.
Industry: RegTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Portland, United States
Founded: 2001
WebsiteLinkedIn