2 days ago

Global Product Marketing Manager, Sponsorship

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Own the go-to-market vision for a sponsorship ads product domain (e.g., Prime Time, Logo Takeover, Magic Hub). Define positioning, messaging, and product marketing roadmaps, translating advertiser pain points and creative trends into strategies that drive adoption, monetization, and growth. Partner with Product, Engineering, Data Science, Creative, Regional Operations, Sales, and Marketing to launch campaigns, track KPIs/OKRs, and evangelize value to advertisers and creators.

Location: San Jose

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Develop and own the product marketing strategy, including positioning, messaging, value proposition, go-to-market plans, and roadmap.
•Translate market insights, advertiser pain points, and content/creative trends into strategies that drive adoption, monetization, and growth.
•Partner cross-functionally with Product, Engineering, Creative, Data Science, Regional Operations, Sales, and Marketing to define requirements and execute launches.
•Evangelize the product vision internally and externally and stay ahead of ad-tech and industry trends.
•Define and track KPIs/OKRs and iterate strategy based on performance, feedback, and ROI.
•Build and maintain relationships with advertisers, agencies, and key clients to gather feedback and shape the roadmap.

Key Requirements

•5+ years of experience in product marketing management, business development, or business strategy.
•Experience in MarTech, data management and/or advertising.
•Strong knowledge of online advertising, branding, performance advertising, and marketing frameworks.
•Experience influencing and partnering with senior stakeholders across organizations.
•Ability to prioritize and manage multiple projects in a fast-paced environment with changing priorities.

Experience:5+ yearsMarTechAdvertising

Skills:CommunicationAttention to detailCross-functional leadershipPrioritization

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Global Product Marketing Manager, Sponsorship

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: San Jose

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Develop and own the product marketing strategy, including positioning, messaging, value proposition, go-to-market plans, and roadmap.
•Translate market insights, advertiser pain points, and content/creative trends into strategies that drive adoption, monetization, and growth.
•Partner cross-functionally with Product, Engineering, Creative, Data Science, Regional Operations, Sales, and Marketing to define requirements and execute launches.
•Evangelize the product vision internally and externally and stay ahead of ad-tech and industry trends.
•Define and track KPIs/OKRs and iterate strategy based on performance, feedback, and ROI.
•Build and maintain relationships with advertisers, agencies, and key clients to gather feedback and shape the roadmap.

Key Requirements

•5+ years of experience in product marketing management, business development, or business strategy.
•Experience in MarTech, data management and/or advertising.
•Strong knowledge of online advertising, branding, performance advertising, and marketing frameworks.
•Experience influencing and partnering with senior stakeholders across organizations.
•Ability to prioritize and manage multiple projects in a fast-paced environment with changing priorities.

Experience:5+ yearsMarTechAdvertising

Skills:CommunicationAttention to detailCross-functional leadershipPrioritization

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn