Visa Pay Marketing Manager

Visa
Democratic Republic of the Congo
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Stakeholder management","Planning","Budget discipline","Cross-functional coordination"]

Own Visa Pay DRC awareness and demand generation by developing annual and quarterly marketing plans. Lead ATL media, social media, community management, and localized customer education content, while managing agencies and ensuring brand compliance. Build campaign calendars with acquisition and activation teams, distinguish awareness from conversion, and continuously measure reach, engagement, traffic, and ROI to optimize the media mix and creative. Feed market insights into growth planning.

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Visa
Visa
1 month ago

Visa Pay Marketing Manager

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Last checked: 21 hours agoStatus: Live

Job Summary

Own Visa Pay DRC awareness and demand generation by developing annual and quarterly marketing plans. Lead ATL media, social media, community management, and localized customer education content, while managing agencies and ensuring brand compliance. Build campaign calendars with acquisition and activation teams, distinguish awareness from conversion, and continuously measure reach, engagement, traffic, and ROI to optimize the media mix and creative. Feed market insights into growth planning.
Location: Democratic Republic of the Congo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Translate Visa Pay growth priorities into annual and quarterly marketing plans.
  • •Own ATL media, social media, community management, and local education content.
  • •Manage agencies and creative execution; ensure brand compliance and message consistency.
  • •Build campaign calendars with acquisition and activation teams and separate awareness from conversion.
  • •Track campaign reach, engagement, traffic, and ROI; optimize media mix and creative quickly.

Key Requirements

  • •5+ years of relevant experience with a bachelor’s degree, or 2+ years with an advanced degree.
  • •Experience leading consumer marketing in fintech, payments, telco, or consumer tech.
  • •Strong grasp of ATL, digital, social, community, and agency management.
  • •Proven performance-marketing and measurement capability.
  • •Ability to localize messaging and simplify product education.
Experience:5+ yearsFintechPaymentsTelcoConsumer tech
Education:Bachelor's
Skills:CommunicationStakeholder managementPlanningBudget disciplineCross-functional coordination

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
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Glassdoor: 3.8
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