Senior Marketing Analytics Manager

Duolingo
New York
Workplace: OnsiteFull timeUSD 154,700 - 209,300 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Intellectual curiosity","Communication"]

Own measurement foundations for Duolingo’s global performance marketing. Create insights on media spend impact, optimize campaigns to grow the user base, and partner with data science to understand cohorts and behaviors. Define marketing KPIs and targets, consolidate data across sources to answer strategic questions, and collaborate with marketing tech to design backend data and build dashboards (e.g., Tableau) that drive action.

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FursaFursa
Duolingo
Duolingo
1 week ago

Senior Marketing Analytics Manager

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Last checked: 2 hours agoStatus: Live

Job Summary

Own measurement foundations for Duolingo’s global performance marketing. Create insights on media spend impact, optimize campaigns to grow the user base, and partner with data science to understand cohorts and behaviors. Define marketing KPIs and targets, consolidate data across sources to answer strategic questions, and collaborate with marketing tech to design backend data and build dashboards (e.g., Tableau) that drive action.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Create data-driven insights on the impact of Duolingo’s global performance marketing campaigns.
  • •Develop data-driven approaches to grow the user base through marketing optimization.
  • •Partner with the data science team to understand new user cohorts and user behaviors.
  • •Define marketing KPIs and track progress against target metrics.
  • •Mold data from multiple sources and build actionable dashboards in collaboration with marketing tech.

Pay and Benefits

Salary: USD 154,700 - 209,300 annually
Equity and Bonus:Equity

Key Requirements

  • •Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or a related STEM field.
  • •Experience as a marketing analyst working with data from digital campaigns to inform strategic decisions.
  • •Strong ability to condense complex concepts and analysis into clear, concise takeaways that drive action.
  • •Strong expertise using SQL to extract, clean, and transform data in large, complex, nested databases.
  • •Proficiency with data visualization tools such as Tableau or Data Studio for data analysis and presentation.
Education:Bachelor's in Statistics, Mathematics, Economics, or another related STEM degree field
Skills:Intellectual curiosityCommunication
Languages:English
Tech Stack:SQLTableauData StudioRPython

Company Brief

Duolingo
Duolingo develops a gamified language-learning platform offering courses, practice exercises, and assessment tools for learners worldwide via web and mobile apps, using adaptive algorithms and motivational features to drive engagement and retention.
Industry: EdTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Pittsburgh, United States
Founded: 2011
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