Manager - Digital Partnerships

Sony Music
Mumbai
Workplace: OnsiteFull timeFunction: Business Development & PartnershipsExperience: 3-7 yearsSkills: ["Stakeholder management","Communication"]

Drive promotional strategy and visibility for Bollywood, Pop, and International releases across YouTube, Meta, and Snapchat. Own editorial placements, platform campaigns, and partner-led promotional opportunities by partnering with platform teams and collaborating with Marketing, A&R, Commercial, Labels, and Global stakeholders. Monitor performance, optimize reach and engagement, manage YouTube CMS and Content ID/copyright workflows, and troubleshoot platform-related issues to ensure smooth release execution and support artists’ promotion initiatives.

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Sony Music
Sony Music
11 hours ago

Manager - Digital Partnerships

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Drive promotional strategy and visibility for Bollywood, Pop, and International releases across YouTube, Meta, and Snapchat. Own editorial placements, platform campaigns, and partner-led promotional opportunities by partnering with platform teams and collaborating with Marketing, A&R, Commercial, Labels, and Global stakeholders. Monitor performance, optimize reach and engagement, manage YouTube CMS and Content ID/copyright workflows, and troubleshoot platform-related issues to ensure smooth release execution and support artists’ promotion initiatives.
Location: Mumbai
Workplace: Onsite
Employment Type: Full time
Job Function: Business Development & Partnerships
Seniority: Manager level

Key Responsibilities

  • •Lead promotional strategy for Bollywood, Pop, International Frontline, and International Catalogue releases across YouTube, Meta, and Snapchat.
  • •Drive editorial placements and platform campaign opportunities with platform partner teams.
  • •Collaborate with Marketing, A&R, Commercial, Labels, and Global teams to plan and execute release campaigns.
  • •Monitor campaign performance and recommend strategies to maximize reach, engagement, and revenue.
  • •Manage YouTube CMS and Content ID (including copyright claims and ownership conflicts) and coordinate troubleshooting with internal/global teams as needed.

Key Requirements

  • •3-7 years of experience in digital partnerships, platform management, or music distribution.
  • •Prior experience with a music label, media company, or entertainment business is mandatory.
  • •Strong understanding of YouTube, Meta, Snapchat, YouTube CMS, Content ID, and music copyright.
  • •Proven experience managing platform relationships and driving successful music promotions.
  • •Excellent stakeholder management and communication skills.
Experience:3-7 yearsMusic labelsMedia companyEntertainment business
Skills:Stakeholder managementCommunication
Languages:English
Tech Stack:YouTubeMetaSnapchatYouTube CMSContent ID

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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