Manager, B2B Experiential Marketing

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Structured problem-solving","Analytical thinking","Stakeholder management","Influence","Project management"]

Own and scale Agoda’s B2B event marketing channel, translating commercial priorities into event strategies and annual roadmaps with success metrics tied to pipeline, activation, ROI, and incrementality. Lead cross-functional initiatives end-to-end across Business Development, Sales, Supply, PR, Content, Branding, and senior leadership, building scalable playbooks and governance. Develop measurement frameworks, dashboards, and test-and-learn improvements to drive measurable business growth across markets.

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FursaFursa
Agoda
Agoda
1 day ago

Manager, B2B Experiential Marketing

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Job Summary

Own and scale Agoda’s B2B event marketing channel, translating commercial priorities into event strategies and annual roadmaps with success metrics tied to pipeline, activation, ROI, and incrementality. Lead cross-functional initiatives end-to-end across Business Development, Sales, Supply, PR, Content, Branding, and senior leadership, building scalable playbooks and governance. Develop measurement frameworks, dashboards, and test-and-learn improvements to drive measurable business growth across markets.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Translate commercial priorities into event strategies, business cases, and annual roadmaps aligned to growth objectives
  • •Build scalable playbooks and operating models with success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)
  • •Lead cross-functional, multi-workstream initiatives end-to-end by aligning stakeholders and driving structured executive updates
  • •Establish program/project governance, reporting mechanisms, and milestone tracking with risk mitigation
  • •Create measurement frameworks, post-event impact analysis, dashboards, and test-and-learn cycles to improve effectiveness

Key Requirements

  • •8-12 years of experience with structured problem-solving and strong analytical/commercial acumen
  • •Experience aligning stakeholders and working with senior leadership in high-visibility, high-complexity environments
  • •Exceptional project management discipline to manage multiple concurrent initiatives and deliver with attention to detail
  • •Business orientation with understanding of P&L drivers and growth mechanics; data-informed decision-making
  • •Experience in events, field/B2B marketing, management consulting, strategy/business transformation, PMO, or business operations in high-growth environments (preferred)
Skills:Structured problem-solvingAnalytical thinkingStakeholder managementInfluenceProject management

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn