Marketing Specialist B2C

Canon
Austria
Workplace: HybridFull timeEUR 60,000+ annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Communication","Collaboration","Project management","Multicultural teamwork","English fluency"]

A data-driven B2C marketing specialist will own high-impact consumer campaigns across the Canon printer portfolio, from awareness to conversion, coordinating digital and retail/e-commerce initiatives across multiple markets in a hybrid setup from Vienna. You’ll analyze campaign results to optimize investments, collaborate cross-functionally, and drive growth in 20+ markets.

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Canon
Canon
5 months ago

Marketing Specialist B2C

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Last checked: 7 hours agoStatus: Live

Job Summary

A data-driven B2C marketing specialist will own high-impact consumer campaigns across the Canon printer portfolio, from awareness to conversion, coordinating digital and retail/e-commerce initiatives across multiple markets in a hybrid setup from Vienna. You’ll analyze campaign results to optimize investments, collaborate cross-functionally, and drive growth in 20+ markets.
Location: Austria
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Plan and deploy integrated B2C marketing campaigns to drive consumer awareness, consideration, and purchase of our printer portfolio in line with the business strategy
  • •Develop compelling seasonal and promotional campaigns (e.g. Back-to-School) to stimulate demand and support sales targets
  • •Create catchy campaign assets with local agencies to stand out from the competition
  • •Coordinate digital marketing activities across paid media, social media, and online channels to generate traffic and conversions with the local country teams
  • •Collaborate with product and channel teams to deliver effective co-marketing initiatives and in-store/online activations that improve product visibility and sell-out

Pay and Benefits

Salary: EUR 60,000 annually
Perks:Remote Work

Key Requirements

  • •Bachelor’s degree in Marketing, Business, or related field
  • •Minimum 3 years of experience in B2C marketing, preferably in consumer electronics or technology products
  • •Proven experience developing and executing integrated marketing campaigns and digital marketing initiatives
  • •Experience working with retail or e-commerce channels is preferred
  • •Excellent communication skills, both written and verbal
Experience:3+ yearsMarketingConsumer electronicsB2C
Education:Bachelor's
Skills:CommunicationCollaborationProject managementMulticultural teamworkEnglish fluency
Languages:English

Company Brief

Canon
Global technology company manufacturing imaging and optical products including cameras, camcorders, printers, scanners, and medical and industrial equipment, serving consumers, businesses, and healthcare markets worldwide.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tokyo, Japan
Founded: 1937
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn