Profound

3 weeks ago

Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 50 minutes agoStatus: Live

Job Summary

Own end-to-end lifecycle marketing strategy to turn database contacts into customers and repeat buyers. Build and run nurture, re-engagement, and onboarding programs, leveraging HubSpot lifecycle messaging and experimentation with A/B tests. Partner with Demand Gen, Performance Marketing, Sales, RevOps, and Product to align journey definitions, scoring, SLAs, and usage-driven campaigns, supported by lifecycle reporting for leadership.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own lifecycle strategy end-to-end across acquisition, nurture, activation, and retention, mapping the journey and fixing leaks.
•Build and run lead nurture and re-engagement campaigns to move leads toward sales conversations.
•Design onboarding and adoption programs that drive fast time-to-value and sustained engagement.
•Own email and lifecycle messaging in HubSpot, including segmentation, triggered sequences, scoring inputs, and routing logic.
•Build the experimentation engine (A/B tests) and partner with Demand Gen/Performance Marketing, Sales/RevOps, and Product while producing lifecycle reporting for leadership.

Pay and Benefits

Salary: USD 130,000 - 190,000 annually

Equity and Bonus:Equity

Key Requirements

•3 to 5+ years in lifecycle, email, marketing automation, or demand gen at a B2B SaaS company with measurable pipeline or retention impact.
•Fluency in HubSpot or Customer.io (or a comparable MAP), including building workflows, segments, and reports.
•Ability to think in funnels and segments, diagnosing cohort or stage underperformance across the full journey.
•Experience building nurture and re-engagement programs that convert, not just batch-and-blast newsletters.
•Strong writing skills and comfort operating in ambiguity while building and iterating quickly.

Experience:B2B SaaS

Skills:A/B testing mindsetStrategic thinkingCommunicationAnalytical reasoningCross-functional collaboration

Tech Stack:HubSpotCustomer.ioMarketing automationEmailA/B testingSegmentationScoringABM

Company Brief

Profound

Builds an AI visibility and answer‑engine optimization platform that helps enterprise brands measure, optimize, and control how they appear across ChatGPT, Google AI, Perplexity and other AI/answer engines.

Industry: Enterprise Software

Company Size: Medium (51 to 250 employees)

Growth: Scaleup

Funding: Series B

Headquarters: New York, United States

Founded: 2024

Website LinkedIn

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Profound

3 weeks ago

Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 50 minutes agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own lifecycle strategy end-to-end across acquisition, nurture, activation, and retention, mapping the journey and fixing leaks.
•Build and run lead nurture and re-engagement campaigns to move leads toward sales conversations.
•Design onboarding and adoption programs that drive fast time-to-value and sustained engagement.
•Own email and lifecycle messaging in HubSpot, including segmentation, triggered sequences, scoring inputs, and routing logic.
•Build the experimentation engine (A/B tests) and partner with Demand Gen/Performance Marketing, Sales/RevOps, and Product while producing lifecycle reporting for leadership.

Pay and Benefits

Salary: USD 130,000 - 190,000 annually

Equity and Bonus:Equity

Key Requirements

•3 to 5+ years in lifecycle, email, marketing automation, or demand gen at a B2B SaaS company with measurable pipeline or retention impact.
•Fluency in HubSpot or Customer.io (or a comparable MAP), including building workflows, segments, and reports.
•Ability to think in funnels and segments, diagnosing cohort or stage underperformance across the full journey.
•Experience building nurture and re-engagement programs that convert, not just batch-and-blast newsletters.
•Strong writing skills and comfort operating in ambiguity while building and iterating quickly.

Experience:B2B SaaS

Skills:A/B testing mindsetStrategic thinkingCommunicationAnalytical reasoningCross-functional collaboration

Tech Stack:HubSpotCustomer.ioMarketing automationEmailA/B testingSegmentationScoringABM

Company Brief

Profound

Industry: Enterprise Software

Company Size: Medium (51 to 250 employees)

Growth: Scaleup

Funding: Series B

Headquarters: New York, United States

Founded: 2024

Website LinkedIn