Performance Media Specialist

Dyson
Sydney
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Organisational","Prioritisation","Analytical","Data-driven","Ability to manage multiple workstreams"]

Own the end-to-end management of paid search and shopping campaigns across Dyson’s ANZ business, driving traffic, revenue, and efficiency against agreed targets. Plan budgets, implement and optimize campaigns, manage bid strategies, and deliver performance analysis and reporting. Build and optimize product data feeds via Google Merchant Centre, run a test-and-learn program, and collaborate with e-commerce to translate promotions into paid media growth.

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Dyson
Dyson
2 months ago

Performance Media Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 41 days agoStatus: Live

Job Summary

Own the end-to-end management of paid search and shopping campaigns across Dyson’s ANZ business, driving traffic, revenue, and efficiency against agreed targets. Plan budgets, implement and optimize campaigns, manage bid strategies, and deliver performance analysis and reporting. Build and optimize product data feeds via Google Merchant Centre, run a test-and-learn program, and collaborate with e-commerce to translate promotions into paid media growth.
Location: Sydney
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage end-to-end paid search campaign planning, implementation, optimization, performance analysis, bid strategy management, and reporting.
  • •Manage campaign budgets and budget pacing to deliver against monthly revenue targets.
  • •Develop, manage, and optimize product data feeds via Google Merchant Centre, including feed automation and scripting solutions.
  • •Identify optimization opportunities and execute recommendations within the platform to drive performance improvements.
  • •Maintain a test-and-learn mindset by scaling experiments and leveraging emerging ad formats, automation capabilities, and platform innovations; collaborate with e-commerce on promotions and maintain paid-media reporting dashboards.

Pay and Benefits

Perks:Paid LeaveParental LeaveLearning Budget

Key Requirements

  • •Tertiary qualification (or equivalent experience) in marketing, commerce, or a related discipline.
  • •Minimum 3 years’ experience in a dedicated paid search role, preferably in a high-volume e-comm environment.
  • •Demonstrated experience in a digital marketing role, either client-side or agency-side.
  • •Proven hands-on experience managing paid search campaigns end-to-end (setup, optimization, bid management, audience targeting, testing, and performance analysis).
  • •Strong working knowledge of Google Ads and Microsoft Ads, with the ability to independently execute and optimize campaigns.
Experience:3+ yearsE-commerce
Education:
Skills:OrganisationalPrioritisationAnalyticalData-drivenAbility to manage multiple workstreams
Tech Stack:Google AdsSearch Ads 360 (SA360)GA4Adobe AnalyticsLooker StudioGoogle Merchant CentreMicrosoft AdsOpenAI AdsAI Max

Company Brief

Dyson
Designs and manufactures innovative home appliances including vacuum cleaners, air purifiers, hand dryers, hair care products, and heaters using advanced engineering and proprietary technologies focused on performance and design.
Industry: Home Appliances
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Bootstrapped
Headquarters: Malmesbury, United Kingdom
Founded: 1991
WebsiteLinkedIn