Marketing Specialist - Key Accounts

Columbia Sportswear Company
United States
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Problem-solving","Independent decision-making","Presentations","Communication","Project management"]

Lead strategic marketing initiatives for key wholesale partners in North America, managing marketing programs, integrated campaigns, partner activations, and co-op investments. Serve as a liaison between Sales, Marketing, and external partners, identifying growth opportunities and influencing channel strategy. Own marketing media execution—including budgets, vendors, creative development, reporting, and recaps—and develop integrated plans for wholesale launches and ongoing sell-through performance across multi-channel tactics.

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Columbia Sportswear Company
Columbia Sportswear Company
1 month ago

Marketing Specialist - Key Accounts

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Last checked: 24 days agoStatus: Live

Job Summary

Lead strategic marketing initiatives for key wholesale partners in North America, managing marketing programs, integrated campaigns, partner activations, and co-op investments. Serve as a liaison between Sales, Marketing, and external partners, identifying growth opportunities and influencing channel strategy. Own marketing media execution—including budgets, vendors, creative development, reporting, and recaps—and develop integrated plans for wholesale launches and ongoing sell-through performance across multi-channel tactics.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage and develop marketing relationships across key wholesale accounts, serving as a primary partner for marketing strategy and execution.
  • •Drive sell-through and conversion initiatives with wholesale accounts, including planning, communication, and executing account-specific programs and campaigns.
  • •Own execution of marketing media programs, including budget allocation, vendor management, creative development, reporting, and recapping.
  • •Develop integrated marketing execution for new wholesale launches across channels including organic and paid media, account platforms, influencer partnerships, in-store collaboration, and digital placements.
  • •Lead ongoing marketing to support wholesale account performance and sell-through, partnering with accounts on joint campaigns, product launches, and key moments while coordinating cross-functionally.

Pay and Benefits

Perks:401kHealth InsuranceDentalVisionLife InsuranceDisabilityEap

Key Requirements

  • •Bachelor’s degree in business, marketing or related field.
  • •4+ years of experience developing and executing strategic marketing initiatives driving brand awareness and sales growth in wholesale/retail/account, trade, or channel marketing environments.
  • •Experience developing and executing integrated multi-channel strategic campaigns across wholesale partners.
  • •Experience analyzing campaign performance and ROI.
  • •Proficiency with MS Office (Outlook, PowerPoint, Word, Excel) and strong project management skills.
Experience:4+ yearsWholesaleRetailAccount marketingTrade marketingChannel marketing
Education:Bachelor's
Skills:Problem-solvingIndependent decision-makingPresentationsCommunicationProject management
Tech Stack:MS OfficeOutlookPowerPointWordExcel

Company Brief

Columbia Sportswear Company
Designs, manufactures, and markets outdoor apparel, footwear, accessories, and equipment under brands including Columbia, Sorel, and Mountain Hardwear, serving consumers globally with performance-driven products for outdoor activities.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Portland, United States
Founded: 1938
WebsiteLinkedIn