Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Own end-to-end product marketing across PRYPCO’s PropTech and FinTech verticals, translating complex real estate and financial offerings into clear positioning and user-facing narratives. Lead GTM strategy and launch execution, build scalable playbooks, and drive adoption using lifecycle marketing and CRM optimization. Create sales enablement and product marketing assets, run competitive intelligence and customer research, and measure success via KPIs and dashboards.

Location: Dubai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Own end-to-end GTM strategy for product launches across real estate, mortgage/financing, fractional ownership, and rental solutions, defining tiers, timelines, channels, and success metrics.
•Build and maintain a scalable GTM playbook across verticals and markets and coordinate cross-functionally to meet revenue and adoption targets.
•Drive product adoption through lifecycle marketing and optimization of user journeys, activation campaigns, and upsell/cross-sell strategies.
•Develop product positioning, messaging, and narratives for distinct personas and ensure consistency across website, app, ads, sales collateral, CRM, CX, and social.
•Create sales enablement content and run analytics to define KPIs, build dashboards, and measure launch effectiveness and attribution.

Key Requirements

•8+ years of product marketing experience with at least 3 years in a senior or lead capacity, ideally within FinTech, PropTech, SaaS, or a high-growth digital business.
•Own and execute GTM strategies with measurable business outcomes such as revenue, adoption, and market share.
•Build positioning and messaging frameworks for complex, multi-persona products and ensure consistency across touchpoints.
•Strong cross-functional operator who aligns Product, Sales, Growth, and Brand teams to deliver launches.
•Hands-on competitive analysis, customer research, and market intelligence, with an analytical mindset for KPIs and dashboards.

Experience:8+ yearsFinTechPropTechSaaSProduct marketingHigh-growth digital business

Skills:StorytellingCommunicationCross-functional collaborationAnalytical mindsetOperating at pace

Tech Stack:MoengageAmplitudeAdjustGABILookerClaude-codeCodexManus

Company Brief

PRYPCO

Website

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PRYPCO

1 day ago

Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Location: Dubai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Own end-to-end GTM strategy for product launches across real estate, mortgage/financing, fractional ownership, and rental solutions, defining tiers, timelines, channels, and success metrics.
•Build and maintain a scalable GTM playbook across verticals and markets and coordinate cross-functionally to meet revenue and adoption targets.
•Drive product adoption through lifecycle marketing and optimization of user journeys, activation campaigns, and upsell/cross-sell strategies.
•Develop product positioning, messaging, and narratives for distinct personas and ensure consistency across website, app, ads, sales collateral, CRM, CX, and social.
•Create sales enablement content and run analytics to define KPIs, build dashboards, and measure launch effectiveness and attribution.

Key Requirements

•8+ years of product marketing experience with at least 3 years in a senior or lead capacity, ideally within FinTech, PropTech, SaaS, or a high-growth digital business.
•Own and execute GTM strategies with measurable business outcomes such as revenue, adoption, and market share.
•Build positioning and messaging frameworks for complex, multi-persona products and ensure consistency across touchpoints.
•Strong cross-functional operator who aligns Product, Sales, Growth, and Brand teams to deliver launches.
•Hands-on competitive analysis, customer research, and market intelligence, with an analytical mindset for KPIs and dashboards.

Experience:8+ yearsFinTechPropTechSaaSProduct marketingHigh-growth digital business

Skills:StorytellingCommunicationCross-functional collaborationAnalytical mindsetOperating at pace

Tech Stack:MoengageAmplitudeAdjustGABILookerClaude-codeCodexManus

Company Brief

PRYPCO

Website