Product Marketing Manager

PRYPCO
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Storytelling","Communication","Cross-functional collaboration","Analytical mindset","Operating at pace"]

Own end-to-end product marketing across PRYPCO’s PropTech and FinTech verticals, translating complex real estate and financial offerings into clear positioning and user-facing narratives. Lead GTM strategy and launch execution, build scalable playbooks, and drive adoption using lifecycle marketing and CRM optimization. Create sales enablement and product marketing assets, run competitive intelligence and customer research, and measure success via KPIs and dashboards.

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FursaFursa
PRYPCO
PRYPCO
1 month ago

Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Own end-to-end product marketing across PRYPCO’s PropTech and FinTech verticals, translating complex real estate and financial offerings into clear positioning and user-facing narratives. Lead GTM strategy and launch execution, build scalable playbooks, and drive adoption using lifecycle marketing and CRM optimization. Create sales enablement and product marketing assets, run competitive intelligence and customer research, and measure success via KPIs and dashboards.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own end-to-end GTM strategy for product launches across real estate, mortgage/financing, fractional ownership, and rental solutions, defining tiers, timelines, channels, and success metrics.
  • •Build and maintain a scalable GTM playbook across verticals and markets and coordinate cross-functionally to meet revenue and adoption targets.
  • •Drive product adoption through lifecycle marketing and optimization of user journeys, activation campaigns, and upsell/cross-sell strategies.
  • •Develop product positioning, messaging, and narratives for distinct personas and ensure consistency across website, app, ads, sales collateral, CRM, CX, and social.
  • •Create sales enablement content and run analytics to define KPIs, build dashboards, and measure launch effectiveness and attribution.

Key Requirements

  • •8+ years of product marketing experience with at least 3 years in a senior or lead capacity, ideally within FinTech, PropTech, SaaS, or a high-growth digital business.
  • •Own and execute GTM strategies with measurable business outcomes such as revenue, adoption, and market share.
  • •Build positioning and messaging frameworks for complex, multi-persona products and ensure consistency across touchpoints.
  • •Strong cross-functional operator who aligns Product, Sales, Growth, and Brand teams to deliver launches.
  • •Hands-on competitive analysis, customer research, and market intelligence, with an analytical mindset for KPIs and dashboards.
Experience:8+ yearsFinTechPropTechSaaSProduct marketingHigh-growth digital business
Skills:StorytellingCommunicationCross-functional collaborationAnalytical mindsetOperating at pace
Tech Stack:MoengageAmplitudeAdjustGABILookerClaude-codeCodexManus

Company Brief

PRYPCO
Offers a real estate investment and ownership platform that helps users buy, sell, and manage property investments in the UAE. The company combines digital property access, financing support, and transaction tools for investors and homeowners.
Industry: PropTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Dubai, United Arab Emirates
Founded: 2022
WebsiteLinkedIn