Channel Marketing Manager (Beloit, WI, US)

Kerry Group
United States
Workplace: RemoteFull timeUSD 88,100 - 144,800 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Project management","Communication","Presentation","Stakeholder management","Collaboration"]

Develop and execute channel-specific marketing strategies for Kerry Foodservice Brands, translating brand priorities into customer-ready programs, sales tools, and channel activations. Own annual channel strategy and activation calendars, lead customer marketing programs and distributor/partner initiatives, create POS and merchandising materials, and drive trade show/event planning with post-event analysis to support demand, engagement, and commercial growth.

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Kerry Group
Kerry Group
1 day ago

Channel Marketing Manager (Beloit, WI, US)

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Job Summary

Develop and execute channel-specific marketing strategies for Kerry Foodservice Brands, translating brand priorities into customer-ready programs, sales tools, and channel activations. Own annual channel strategy and activation calendars, lead customer marketing programs and distributor/partner initiatives, create POS and merchandising materials, and drive trade show/event planning with post-event analysis to support demand, engagement, and commercial growth.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop annual channel marketing strategies aligned to business objectives, portfolio priorities, and AOP plans.
  • •Lead customer-specific marketing programs, new product launches, seasonal promotions, distributor initiatives, and operator conversion programs.
  • •Create customer-ready presentations, POS materials, sales toolkits, merchandising solutions, promotional assets, and campaign messaging.
  • •Plan and execute trade show activations, including booth strategy, lead generation, follow-up, and post-event analysis.
  • •Partner with Sales and cross-functional teams to prioritize investments, optimize growth opportunities, and maximize event and ROI impact.
Travel: High travel

Pay and Benefits

Salary: USD 88,100 - 144,800 annually
Perks:Health InsuranceDentalVisionPaid Leave401kEquityLife InsuranceDisability Insurance

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Communications, Project Management, or a related field.
  • •5+ years of experience in channel marketing, trade marketing, customer marketing, brand marketing, sales enablement, foodservice, beverage, or CPG.
  • •Strong understanding of foodservice distribution, distributor marketing, operator needs, customer activation, selling tools, and channel merchandising.
  • •Experience partnering with Sales, brokers, distributors, customer marketing teams, and cross-functional marketing groups.
  • •Ability to translate insights, data, performance reporting, customer feedback, and market trends into strategies and recommendations.
Experience:5+ yearsFoodserviceBeverageCPG
Education:Bachelor's
Skills:Project managementCommunicationPresentationStakeholder managementCollaboration

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Kerry Group
Kerry Group is a global taste and nutrition company supplying ingredients, flavours and integrated solutions to the food, beverage and pharmaceutical industries, serving manufacturers with product development, technical support and supply chain services.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tralee, Ireland
Founded: 1972
WebsiteLinkedIn