Trade Marketing Intern

AB InBev Europe
Milan
Workplace: OnsiteInternshipFunction: Marketing & GrowthEducation: mastersSkills: ["Interpersonal skills","Communication","Organizational capacity","Priority management","Ownership"]

Develop and plan trade activations, including agent incentives, sales promos, and trade execution for Ho.Re.Ca. Support performance tracking using internal reporting and KPIs, including NPS. Help the Sales team deliver in-market execution, build and upload a rewards catalogue into the CMS, and coordinate with external agencies. Create cross-functional presentations and identify new business opportunities.

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FursaFursa
AB InBev Europe
AB InBev Europe
2 months ago

Trade Marketing Intern

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 28 days agoStatus: Live
Reposted: similar role first listed 7 months ago

Job Summary

Develop and plan trade activations, including agent incentives, sales promos, and trade execution for Ho.Re.Ca. Support performance tracking using internal reporting and KPIs, including NPS. Help the Sales team deliver in-market execution, build and upload a rewards catalogue into the CMS, and coordinate with external agencies. Create cross-functional presentations and identify new business opportunities.
Location: Milan
Workplace: Onsite
Employment Type: Internship · 6 months
Job Function: Marketing & Growth
Seniority: Intern level

Key Responsibilities

  • •Develop and plan trade activations, including agent incentives and sales promos, and support trade execution for Ho.Re.Ca.
  • •Analyze performance using internal reporting and KPIs, including NPS.
  • •Develop and maintain the rewards catalogue and upload information into the CMS (Content Management System).
  • •Collaborate with external agencies and APP developers to support trade marketing activities.
  • •Create cross-functional presentations and monitor request trends via Customer Service to identify new business opportunities.

Key Requirements

  • •Master’s degree in Economics, Marketing, Engineering, or a related field.
  • •Knowledge of marketing and trade marketing.
  • •Good data analysis skills and a results-oriented mindset (Excel & PowerPoint).
  • •Strong organizational capacity and priority management.
  • •Fluent in Italian and English (spoken and written).
Education:Master's
Skills:Interpersonal skillsCommunicationOrganizational capacityPriority managementOwnership
Languages:ItalianEnglish
Tech Stack:ExcelPowerPointCMSNPS

Company Brief

AB InBev Europe
Anheuser-Busch InBev (AB InBev) is a global brewer producing and distributing beer and other beverages, owning major brands like Budweiser, Stella Artois, and Corona, with operations spanning multiple continents and markets.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Leuven, Belgium
Founded: 2008
WebsiteLinkedIn