Product Marketing Manager, Checking & Savings

SoFi Technologies
New York, San Francisco
Workplace: OnsiteFull timeUSD 89,600 - 168,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Analytical thinking","Strategic thinking","Cross-functional collaboration","Experimentation","Communication"]

Drive engagement and retention marketing for SoFi Checking & Savings, focusing on deposits and direct deposits across the existing member base. Own promotions, sweepstakes, and offers—from construction and launch through compliance review and post-campaign analysis. Build segmentation and testing programs, partner with Lifecycle Marketing across email/push/in-app channels, and collaborate with product and engineering on product-led experiments to reduce churn and reactivate dormant members.

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FursaFursa
SoFi Technologies
SoFi Technologies
20 hours ago

Product Marketing Manager, Checking & Savings

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Last checked: 26 minutes agoStatus: Live

Job Summary

Drive engagement and retention marketing for SoFi Checking & Savings, focusing on deposits and direct deposits across the existing member base. Own promotions, sweepstakes, and offers—from construction and launch through compliance review and post-campaign analysis. Build segmentation and testing programs, partner with Lifecycle Marketing across email/push/in-app channels, and collaborate with product and engineering on product-led experiments to reduce churn and reactivate dormant members.
Location: New York, San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Drive day-to-day engagement and retention marketing for Checking & Savings with core KPIs on deposits and direct deposits
  • •Grow and retain balances and direct deposit relationships by identifying high-leverage member segments, sizing the opportunity, and building plans
  • •Own promotions, sweepstakes, and offers tied to KPIs from construction/setup through launch, compliance review, and post-campaign analysis
  • •Develop segmentation and testing programs, designing audience and offer tests to unlock incremental value
  • •Partner with Lifecycle Marketing and product/engineering on engagement campaigns and product-led experiments to reduce churn and reactivate dormant members

Pay and Benefits

Salary: USD 89,600 - 168,000 annually

Key Requirements

  • •4+ years of product marketing, growth marketing, lifecycle marketing, or closely related experience, preferably in fintech, banking, or another regulated consumer category
  • •Strong quantitative skills for segmentation, cohort/retention analysis, opportunity sizing, and interpreting test results
  • •Strategic thinking that connects day-to-day execution to business outcomes and prioritizes recommendations
  • •Proven cross-functional collaboration, especially with Product and technical/engineering teams
  • •Bachelor’s degree required
Experience:4+ yearsFintechBankingRegulated consumer
Education:Bachelor's
Skills:Analytical thinkingStrategic thinkingCross-functional collaborationExperimentationCommunication
Tech Stack:SpreadsheetsBusiness Intelligence toolsSQLTableau

Company Brief

SoFi Technologies
Provides digital financial services including lending, banking, investing, and credit products through a consumer-focused online platform. SoFi serves individuals looking to manage money, borrow, save, invest, and protect their finances in one place.
Industry: Neobanking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2011
WebsiteLinkedIn