Senior Digital Marketing Manager & Demand Operations

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 18 hours agoStatus: Live

Job Summary

Own CRM and marketing automation strategy to drive a measurable lead-to-revenue pipeline for global B2B markets. Define end-to-end digital customer journeys, segmentation and lead scoring, and optimize multi-channel campaigns with rigorous campaign architecture and multi-touch attribution. Translate performance data into executive dashboards and ROI-driven recommendations, while continuously improving using experimentation (A/B testing) and emerging capabilities including AI. Partner with Marketing, Sales, Commercial Excellence, and IT/CRM teams.

Location: Charlotte, North Carolina

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Define and lead CRM and marketing automation strategy to align customer journeys to revenue goals.
•Design and optimize customer journeys across the lifecycle (Inquiry → MQL → SQL → Opportunity), improving conversion and data quality for targeting.
•Translate marketing strategy into integrated, multi-channel digital campaigns and evolve email marketing programs with testing and optimization.
•Define and lead multi-touch attribution, build executive dashboards and KPI frameworks, and turn insights into ROI-driven recommendations.
•Identify and implement new technologies and capabilities (including AI) and influence cross-functional adoption and governance frameworks.

Key Requirements

•Bachelor’s degree in Marketing, Business, Communications, Computer Science, Data Science or a related field.
•5–8+ years of B2B digital marketing experience with hands-on ownership of CRM and marketing automation.
•Advanced experience with CRM and marketing automation platforms (Salesforce CRM and Marketing Cloud preferred).
•Demonstrated expertise in segmentation, lead management, attribution, analytics, and reporting connected to pipeline and revenue outcomes.
•Strong working knowledge of Microsoft Office (Excel, PowerPoint, Outlook, Teams) and email marketing compliance/consent management.

Experience:5-8 yearsB2BDigital marketingCRMMarketing automation

Education:Bachelor's in Marketing, Business, Communications, Computer Science, Data Science or related field

Skills:Strategic thinkingData-driven decision-makingCross-functional collaborationContinuous improvementSelf-startingOrganization

Tech Stack:Salesforce CRMSalesforce Marketing CloudZoomInfoSales NavigatorCRMMarketing automationEmail marketingUTM trackingA/B testingAIMicrosoft ExcelMicrosoft PowerPointMicrosoft OutlookMicrosoft TeamsDashboardsKPI frameworksGDPRCAN-SPAM

Company Brief

Albemarle

Industry: Chemical Manufacturing

Website

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Albemarle

2 weeks ago

Senior Digital Marketing Manager & Demand Operations

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 18 hours agoStatus: Live

Job Summary

Location: Charlotte, North Carolina

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Define and lead CRM and marketing automation strategy to align customer journeys to revenue goals.
•Design and optimize customer journeys across the lifecycle (Inquiry → MQL → SQL → Opportunity), improving conversion and data quality for targeting.
•Translate marketing strategy into integrated, multi-channel digital campaigns and evolve email marketing programs with testing and optimization.
•Define and lead multi-touch attribution, build executive dashboards and KPI frameworks, and turn insights into ROI-driven recommendations.
•Identify and implement new technologies and capabilities (including AI) and influence cross-functional adoption and governance frameworks.

Key Requirements

•Bachelor’s degree in Marketing, Business, Communications, Computer Science, Data Science or a related field.
•5–8+ years of B2B digital marketing experience with hands-on ownership of CRM and marketing automation.
•Advanced experience with CRM and marketing automation platforms (Salesforce CRM and Marketing Cloud preferred).
•Demonstrated expertise in segmentation, lead management, attribution, analytics, and reporting connected to pipeline and revenue outcomes.
•Strong working knowledge of Microsoft Office (Excel, PowerPoint, Outlook, Teams) and email marketing compliance/consent management.

Experience:5-8 yearsB2BDigital marketingCRMMarketing automation

Education:Bachelor's in Marketing, Business, Communications, Computer Science, Data Science or related field

Skills:Strategic thinkingData-driven decision-makingCross-functional collaborationContinuous improvementSelf-startingOrganization

Company Brief

Albemarle

Industry: Chemical Manufacturing

Website