Lead Data Scientist - Marketing

Wise
London
Workplace: HybridFull timeGBP 90,500 - 127,000 annuallyFunction: Data Science & Machine LearningSkills: []

Build predictive models that help the Marketing tribe identify the biggest growth opportunities at Wise. Develop and maintain models for Customer Lifetime Value (LTV) and Marketing Mix Models (MMM) to reduce uncertainty in marketing measurement, guide investment decisions, and improve audience targeting. Partner with marketing teams across Organic and Paid Acquisition, collaborate with Data Analysts, and communicate model insights on how and why Wise grows.

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Wise
Wise
2 days ago

Lead Data Scientist - Marketing

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Last checked: 6 hours agoStatus: Live

Job Summary

Build predictive models that help the Marketing tribe identify the biggest growth opportunities at Wise. Develop and maintain models for Customer Lifetime Value (LTV) and Marketing Mix Models (MMM) to reduce uncertainty in marketing measurement, guide investment decisions, and improve audience targeting. Partner with marketing teams across Organic and Paid Acquisition, collaborate with Data Analysts, and communicate model insights on how and why Wise grows.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Develop predictive models to calculate Customer Lifetime Value (LTV) to support marketing prioritization and resource allocation.
  • •Build and maintain Marketing Mix Models (MMM) to understand growth activities and reduce uncertainty in marketing measurement.
  • •Model customer behaviour and product usage data to determine which audiences to target.
  • •Partner with Data Analysts to help them understand and use the models (LTV or MMM) you build.
  • •Maintain and communicate insights from models to the marketing tribe, including evaluating new modeling ideas and sharing what the models explain about growth.

Pay and Benefits

Salary: GBP 90,500 - 127,000 annually

Key Requirements

Languages:English

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
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