Visa

1 month ago

Sr. Manager - Campaign Measurement & Insights

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 18 hours agoStatus: Live

Job Summary

Lead campaign measurement and marketing effectiveness for Visa’s North America Marketing Services, partnering with clients and internal stakeholders to define KPIs and learning agendas. Design and execute research (e.g., brand lift, pre/post, exposed/control studies) to evaluate sponsorships, activations, merchant campaigns, and integrated programs. Translate findings into actionable recommendations and executive-ready presentations, while managing external research vendors.

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Sr. Manager level

Key Responsibilities

•Serve as a subject matter expert for campaign measurement for Visa clients and internal Marketing Services stakeholders.
•Support measurement of sponsorships, partnerships, experiential activations, merchant campaigns, and integrated marketing programs.
•Lead research methodologies such as campaign effectiveness studies, brand lift, pre/post research, and exposed/control studies.
•Design and manage measurement programs, defining objectives, KPIs, learning agendas, and evaluation frameworks, and reporting on outcomes like awareness and intent.
•Synthesize results into implications and recommended actions, develop executive-ready presentations, and manage external research vendors from scoping through final delivery.

Travel: Low travel

Pay and Benefits

Salary: USD 180,600 - 289,300 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kFsaLife InsurancePaid LeaveWellness Stipend

Key Requirements

•8+ years of relevant work experience with a Bachelor’s degree (or 5+ years with an advanced degree, or 2 years with a PhD).
•Experience (8+ years) in market research, campaign measurement, marketing effectiveness, consumer insights, or a related insights function.
•Demonstrated quantitative research expertise, especially campaign measurement, brand lift, or marketing performance studies.
•Strong understanding of campaign measurement design, including KPIs, learning agendas, and pre/post or exposed/control approaches.
•Experience managing external research vendors and translating findings into actionable marketing recommendations.

Experience:8+ yearsMarket researchCampaign measurementMarketing effectivenessConsumer insightsPayments

Education:Bachelor's

Skills:Quantitative researchAnalytical judgmentCommunicationPresentationStakeholder management

Company Brief

Visa

Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor

Loading job details...

Preparing the role view and application actions.

Visa

1 month ago

Sr. Manager - Campaign Measurement & Insights

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 18 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Sr. Manager level

Key Responsibilities

•Serve as a subject matter expert for campaign measurement for Visa clients and internal Marketing Services stakeholders.
•Support measurement of sponsorships, partnerships, experiential activations, merchant campaigns, and integrated marketing programs.
•Lead research methodologies such as campaign effectiveness studies, brand lift, pre/post research, and exposed/control studies.
•Design and manage measurement programs, defining objectives, KPIs, learning agendas, and evaluation frameworks, and reporting on outcomes like awareness and intent.
•Synthesize results into implications and recommended actions, develop executive-ready presentations, and manage external research vendors from scoping through final delivery.

Travel: Low travel

Pay and Benefits

Salary: USD 180,600 - 289,300 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kFsaLife InsurancePaid LeaveWellness Stipend

Key Requirements

•8+ years of relevant work experience with a Bachelor’s degree (or 5+ years with an advanced degree, or 2 years with a PhD).
•Experience (8+ years) in market research, campaign measurement, marketing effectiveness, consumer insights, or a related insights function.
•Demonstrated quantitative research expertise, especially campaign measurement, brand lift, or marketing performance studies.
•Strong understanding of campaign measurement design, including KPIs, learning agendas, and pre/post or exposed/control approaches.
•Experience managing external research vendors and translating findings into actionable marketing recommendations.

Experience:8+ yearsMarket researchCampaign measurementMarketing effectivenessConsumer insightsPayments

Education:Bachelor's

Skills:Quantitative researchAnalytical judgmentCommunicationPresentationStakeholder management

Company Brief

Visa

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor