PR Account Executive

Burson
Melbourne
Workplace: HybridFull timeFunction: SalesSkills: ["Communication","Organisational skills","Research","Problem-solving","Relationship building","Collaboration"]

Support day-to-day corporate and consumer client accounts by delivering media relations and communications work across media releases, pitches, briefing notes, and campaign materials. Conduct research to inform story angles and identify media opportunities, build journalist relationships, and monitor coverage and emerging issues. Coordinate client activities, manage timelines and account administration, and collaborate with experienced consultants in a hybrid Melbourne team.

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Burson
Burson
1 day ago

PR Account Executive

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Last checked: 7 hours agoStatus: Live

Job Summary

Support day-to-day corporate and consumer client accounts by delivering media relations and communications work across media releases, pitches, briefing notes, and campaign materials. Conduct research to inform story angles and identify media opportunities, build journalist relationships, and monitor coverage and emerging issues. Coordinate client activities, manage timelines and account administration, and collaborate with experienced consultants in a hybrid Melbourne team.
Location: Melbourne
Workplace: Hybrid
Employment Type: Full time
Job Function: Sales
Seniority: Entry level

Key Responsibilities

  • •Support day-to-day management of corporate and consumer client accounts, helping teams deliver work accurately, efficiently, and on time.
  • •Conduct client, competitor, media, and industry research to inform communications activity and develop story angles.
  • •Draft written materials such as media releases, pitches, briefing notes, reports, social copy, and campaign materials.
  • •Build and maintain relationships with journalists, pitch stories, coordinate media interviews, and monitor media coverage and emerging issues.
  • •Coordinate client activities and events; manage timelines, trackers, reporting documents, work-in-progress updates, and required admin tasks.

Key Requirements

  • •1 to 2 years of full-time experience in public relations, communications, journalism, marketing, or a related field.
  • •Strong organisational skills to manage multiple priorities in a fast-paced agency environment.
  • •Excellent written and verbal communication skills that can be adapted to different audiences and channels.
  • •Genuine interest in media, current affairs, business, brands, culture, and reputation.
  • •Sound judgement, attention to detail, and proactive problem-solving; strong research skills to turn information into useful insights.
Skills:CommunicationOrganisational skillsResearchProblem-solvingRelationship buildingCollaboration
Languages:English

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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