Head of Self-Serve Paid Media

Own and evolve a self-serve paid acquisition strategy across search, social, display, and video, directing budget allocation and performance targets to drive efficient, scalable growth in signups, activations, and revenue. Lead and develop a team of 5–10 paid media specialists, partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance, and build measurement frameworks with data science to improve attribution, incrementality, and forecasting.