Head of Self-Serve Paid Media

Stripe
San Francisco, New York, Seattle, Chicago, Atlanta, Toronto, United States, Canada
Workplace: RemoteFull timeFunction: Administration & Executive AssistanceExperience: 10+ yearsSkills: ["Leadership","Analytical thinking","Cross-functional collaboration","Experimentation mindset"]

Own and evolve a self-serve paid acquisition strategy across search, social, display, and video, directing budget allocation and performance targets to drive efficient, scalable growth in signups, activations, and revenue. Lead and develop a team of 5–10 paid media specialists, partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance, and build measurement frameworks with data science to improve attribution, incrementality, and forecasting.

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FursaFursa
Stripe
Stripe
1 month ago

Head of Self-Serve Paid Media

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Job Summary

Own and evolve a self-serve paid acquisition strategy across search, social, display, and video, directing budget allocation and performance targets to drive efficient, scalable growth in signups, activations, and revenue. Lead and develop a team of 5–10 paid media specialists, partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance, and build measurement frameworks with data science to improve attribution, incrementality, and forecasting.
Location: San Francisco, New York, Seattle, Chicago, Atlanta, Toronto, United States, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels.
  • •Lead, develop, and retain a team of 5–10 paid media specialists, building a culture of experimentation and growth.
  • •Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment.
  • •Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize paid media impact.
  • •Improve measurement capabilities with data science, including attribution modeling, incrementality testing, and forecasting.

Key Requirements

  • •10+ years of experience in performance marketing or paid media, including at least 3 years leading a team.
  • •Experience managing large-scale paid media budgets with accountability for business outcomes through to revenue.
  • •Strong analytical foundation in attribution, incrementality testing, LTV, and data-driven optimization.
  • •Experience in B2B SaaS, developer tools, fintech, or other high-growth technology companies.
  • •Track record of building, developing, and retaining high-performing marketing teams.
Experience:10+ yearsB2B SaaSDeveloper toolsFintechHigh-growth technology
Skills:LeadershipAnalytical thinkingCross-functional collaborationExperimentation mindset
Languages:English

Company Brief

Stripe
Provides payment processing APIs and financial infrastructure for internet businesses. Powers online payments for millions of companies from startups to Fortune 500s.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2010
Glassdoor
Glassdoor: 4.2
WebsiteLinkedInGlassdoor