Head of Marketing Strategy

Fever Up
Madrid
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 12+ yearsSkills: ["Strategic leadership","Data-driven decision-making","Creative experimentation","Cross-functional collaboration","Analytical rigor"]

Lead Fever’s global acquisition strategy and performance across paid marketing channels and user acquisition initiatives. Own acquisition P&L, translating business goals into marketing roadmaps that connect strategy, creative, and analytics. Oversee paid search, paid social (Meta, TikTok, YouTube), display, programmatic, affiliates, and emerging channels, driving ROI through measurement, attribution modeling, experimentation, and personalization. Build and scale a cross-functional growth organization with strong creative and analytical rigor.

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Fever Up
Fever Up
1 month ago

Head of Marketing Strategy

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead Fever’s global acquisition strategy and performance across paid marketing channels and user acquisition initiatives. Own acquisition P&L, translating business goals into marketing roadmaps that connect strategy, creative, and analytics. Oversee paid search, paid social (Meta, TikTok, YouTube), display, programmatic, affiliates, and emerging channels, driving ROI through measurement, attribution modeling, experimentation, and personalization. Build and scale a cross-functional growth organization with strong creative and analytical rigor.
Location: Madrid
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define and execute Fever’s global acquisition marketing strategy to drive growth, efficiency, and profitability across markets.
  • •Own acquisition P&L to ensure scalable, sustainable ROI across channels and geographies.
  • •Oversee paid acquisition across paid search, paid social (Meta, TikTok, YouTube), display, programmatic, affiliates, and emerging platforms.
  • •Drive data-driven decision-making using advanced measurement, attribution modeling, and automation; improve conversion and lifetime value through experimentation and personalization.
  • •Build, mentor, and scale a cross-functional acquisition marketing organization, collaborating with Growth, Creative, Product, Data, and CRM leaders.

Pay and Benefits

Perks:Health InsuranceDentalGym MembershipMeal AllowanceCommuter BenefitsLearning BudgetChildcareHome Office

Key Requirements

  • •12+ years of experience in performance marketing, growth, or acquisition strategy, ideally in digital marketplaces, consumer tech, or entertainment platforms.
  • •Proven success managing nine-figure marketing budgets and delivering measurable business growth.
  • •Deep expertise in paid media strategy and data-driven optimization at scale.
  • •Strong command of attribution, experimentation design, and performance analytics.
  • •Track record of P&L ownership and driving profitability through efficient investment.
Experience:12+ yearsDigital marketplacesConsumer techEntertainment platforms
Skills:Strategic leadershipData-driven decision-makingCreative experimentationCross-functional collaborationAnalytical rigor
Languages:EnglishSpanish
Tech Stack:MetaTikTokGoogleTVYouTube

Company Brief

Fever Up
Fever is a global events discovery and ticketing platform that curates and sells experiences, from immersive theatre and pop-ups to concerts and local activities, helping venues and organizers reach audiences worldwide.
Industry: Events & Live Entertainment
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Madrid, Spain
Founded: 2011
WebsiteLinkedIn