Head of Marketing Strategy

Lead Fever’s global acquisition strategy and performance across paid marketing channels and user acquisition initiatives. Own acquisition P&L, translating business goals into marketing roadmaps that connect strategy, creative, and analytics. Oversee paid search, paid social (Meta, TikTok, YouTube), display, programmatic, affiliates, and emerging channels, driving ROI through measurement, attribution modeling, experimentation, and personalization. Build and scale a cross-functional growth organization with strong creative and analytical rigor.