Canva

3 weeks ago

Product Growth Lead - Pakistan (12 month contract)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Lead product growth for Canva’s Pakistani users by improving localisation across signup, authentication, editing, and publishing workflows. Partner with the MENAP team to tailor educational content, adapt messaging and campaigns for Urdu and English, and provide cultural guidance to global teams. Define a linguistic strategy for Romanised Urdu variants and collaborate on style guides and localisation best practices while using data to optimize landing pages and user experiences.

Location: Lahore

Workplace: Remote

Employment Type: Full time · 12 months

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Identify opportunities to improve localisation for the Pakistan market.
•Diagnose and fix product funnel problems across signup, authentication, editing, and publishing.
•Collaborate with the MENAP team on product growth initiatives.
•Tailor education content and adapt messaging, campaigns, and product experiences to resonate with Pakistani users.
•Develop linguistic strategy for Romanised Urdu variants and create Urdu style guides and localisation best practices.

Key Requirements

•Native Urdu speaker with strong understanding of Pakistani cultures and dialects.
•Proven product management experience, including owning product strategy and working cross-functionally.
•Experience with conversion rate optimisation, improving the success rates of landing pages and user workflows for Pakistani users.
•Tertiary experience in conversion rate optimisation, literature, or localisation (desired).
•Comfort working with ambiguity and communicating clearly with engineers, product managers, and designers; strong analytical mindset for data-driven recommendations.

Experience:SaaSTechnologyLocalisationInternationalisation

Education:

Skills:Analytical mindsetCross-functional communicationTaking ideas from chaos to clarityData-driven decision-makingCollaboration

Languages:EnglishUrdu

Tech Stack:AtlassianWeb developmentSEOWordPress

Company Brief

Canva

Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Decacorn (USD 10B+)

Funding: Series E+

Headquarters: Surry Hills, New South Wales, Australia

Founded: 2012

Glassdoor: 3.9

Website LinkedIn Glassdoor

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Canva

3 weeks ago

Product Growth Lead - Pakistan (12 month contract)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Lahore

Workplace: Remote

Employment Type: Full time · 12 months

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Identify opportunities to improve localisation for the Pakistan market.
•Diagnose and fix product funnel problems across signup, authentication, editing, and publishing.
•Collaborate with the MENAP team on product growth initiatives.
•Tailor education content and adapt messaging, campaigns, and product experiences to resonate with Pakistani users.
•Develop linguistic strategy for Romanised Urdu variants and create Urdu style guides and localisation best practices.

Key Requirements

•Native Urdu speaker with strong understanding of Pakistani cultures and dialects.
•Proven product management experience, including owning product strategy and working cross-functionally.
•Experience with conversion rate optimisation, improving the success rates of landing pages and user workflows for Pakistani users.
•Tertiary experience in conversion rate optimisation, literature, or localisation (desired).
•Comfort working with ambiguity and communicating clearly with engineers, product managers, and designers; strong analytical mindset for data-driven recommendations.

Experience:SaaSTechnologyLocalisationInternationalisation

Education:

Skills:Analytical mindsetCross-functional communicationTaking ideas from chaos to clarityData-driven decision-makingCollaboration

Languages:EnglishUrdu

Tech Stack:AtlassianWeb developmentSEOWordPress

Company Brief

Canva

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Decacorn (USD 10B+)

Funding: Series E+

Headquarters: Surry Hills, New South Wales, Australia

Founded: 2012

Glassdoor: 3.9

Website LinkedIn Glassdoor