Director Strategic Insights

Puma
Germany
Workplace: OnsiteFull timeFunction: Executive & General ManagementExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Cross-functional collaboration","Storytelling","Stakeholder management","Analytics"]

Establish and lead PUMA’s global Strategic Insights function, turning consumer insights, market intelligence, and competitive signals into clear strategic direction. Own a global insights portfolio supporting brand strategy, product creation, communications, go-to-market priorities, and long-term growth decisions. Build marketplace intelligence frameworks, oversee qualitative and quantitative research programs, translate findings into executive narratives, and partner cross-functionally to embed insights into key business processes while leading and scaling the central team.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Puma
Puma
4 days ago

Director Strategic Insights

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Establish and lead PUMA’s global Strategic Insights function, turning consumer insights, market intelligence, and competitive signals into clear strategic direction. Own a global insights portfolio supporting brand strategy, product creation, communications, go-to-market priorities, and long-term growth decisions. Build marketplace intelligence frameworks, oversee qualitative and quantitative research programs, translate findings into executive narratives, and partner cross-functionally to embed insights into key business processes while leading and scaling the central team.
Location: Germany
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Establish and lead PUMA’s global Strategic Insights function to translate consumer insights, trends, market intelligence, and competitive signals into strategic direction.
  • •Build and own a global insights portfolio supporting brand strategy, product creation, communications, go-to-market priorities, commercial planning, and long-term growth decisions.
  • •Develop a marketplace intelligence framework, including market sizing, market share, trend tracking, competitor monitoring, channel/category intelligence, and identification of growth opportunities and risks.
  • •Oversee global consumer insights programs across qualitative and quantitative research, brand tracking, segmentation, brand positioning, social listening, and trend research.
  • •Manage external research agencies, data partners, and intelligence providers, ensuring methodological excellence, efficient budgets, and high-quality business impact.

Key Requirements

  • •10+ years’ experience in consumer insights, market research, market intelligence, corporate strategy, business analytics, or a related field in a global brand-led organization.
  • •University degree in Business Administration, Marketing, Psychology, Economics, Statistics, Data Analytics, or a related discipline; master’s degree or MBA is a plus.
  • •Proven experience building and leading insights, research, or intelligence capabilities across complex international organizations.
  • •Deep expertise in qualitative and quantitative research methods, consumer segmentation, brand tracking, market and competitor analysis, and trend forecasting.
  • •Strong analytical skills and outstanding storytelling/presentation abilities to advise and influence senior executives and cross-functional teams.
Experience:10+ yearsSportFashionRetailConsumer goodsBrand-led global businessMarket researchConsumer insights
Education:Bachelor's in Business Administration, Marketing, Psychology, Economics, Statistics, Data Analytics (or related discipline)
Skills:LeadershipCross-functional collaborationStorytellingStakeholder managementAnalytics
Tech Stack:DashboardsVisualization toolsAnalytics platformsAI-enabled insights

Company Brief

Puma
Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1948
WebsiteLinkedIn