Director Membership

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Executive & General ManagementExperience: 10+ yearsSkills: ["Communication","Stakeholder management","Analytical mindset","Prioritization","Leadership"]

Own and evolve omni-channel membership strategy to acquire, retain, engage, and re-activate members, driving sustainable member sales growth. Lead day-to-day CRM operations, including budget planning, performance tracking, and continuous optimization. Manage online membership operations across key e-commerce and adidas ecosystems, coordinate offline activations with retail teams, and deliver analytics-driven insights using AI-driven modeling. Lead and mentor CRM professionals while partnering cross-functionally and with external agencies.

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FursaFursa
Adidas
Adidas
1 day ago

Director Membership

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own and evolve omni-channel membership strategy to acquire, retain, engage, and re-activate members, driving sustainable member sales growth. Lead day-to-day CRM operations, including budget planning, performance tracking, and continuous optimization. Manage online membership operations across key e-commerce and adidas ecosystems, coordinate offline activations with retail teams, and deliver analytics-driven insights using AI-driven modeling. Lead and mentor CRM professionals while partnering cross-functionally and with external agencies.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Develop and execute comprehensive membership strategies to acquire, retain, engage, and recall members across omni-channel channels to drive member sales growth.
  • •Lead and manage omni-channel CRM operations, including budget management and tracking effectiveness of online and offline CRM activities.
  • •Utilize member data and analytics to segment audiences and run tailored by-channel strategies to improve retention and membership lifetime value.
  • •Oversee online membership operations across EC and adidas ecosystems, and coordinate offline membership activations with retail and sales teams for consistent member experiences.
  • •Lead and mentor the CRM insights & analytics team, collaborate cross-functionally, and partner with external agencies to enhance CRM capabilities and tools.

Key Requirements

  • •Bachelor’s degree in marketing, business administration, or a related field; Master’s/MBA preferred.
  • •10+ years of membership operations experience, including at least 3 years in a leadership role.
  • •Strong understanding of CRM tools and practices such as lifecycle, segmentation, and consumer lifetime value.
  • •Proven ability to manage membership operations across both online and offline channels.
  • •Fluent English and strong communication and stakeholder management skills.
Experience:10+ years
Education:
Skills:CommunicationStakeholder managementAnalytical mindsetPrioritizationLeadership
Languages:English
Tech Stack:CRMLifecycleSegmentationConsumer lifetime valueOmni-channel CRMEC platformTMJDDouyinPDDWeChat Mini StoreAdidas AppCONFIRMED.COMAI-driven modelingMember data analytics

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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