Growth Marketing Performance Manager (Germany) - German speaking

iwoca
Berlin, London
Full timeGBP 45,000 - 65,000 annuallyFunction: Marketing & GrowthExperience: 2-5 yearsSkills: ["Analytical thinking","Communication","Problem-solving","Project management","Team collaboration"]

Growth-focused performance marketer to own and scale a diverse channel mix for the German market. Build new online channels (Native Ads, Reddit, LinkedIn), manage direct placements, and lead conversion rate optimisation on paid landing pages. Collaborate with cross-functional teams across London and Berlin, driving data-backed experimentation and channel diversification for iwoca’s SME financing platform.

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iwoca
iwoca
2 months ago

Growth Marketing Performance Manager (Germany) - German speaking

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Last checked: 14 hours agoStatus: Live

Job Summary

Growth-focused performance marketer to own and scale a diverse channel mix for the German market. Build new online channels (Native Ads, Reddit, LinkedIn), manage direct placements, and lead conversion rate optimisation on paid landing pages. Collaborate with cross-functional teams across London and Berlin, driving data-backed experimentation and channel diversification for iwoca’s SME financing platform.
Location: Berlin, London
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and scale a diverse channel mix for the German market, from ideation to end-to-end performance measurement and budgeting.
  • •Project-lead for new channel launches (e.g., Native Ads, Reddit Ads, LinkedIn Ads), coordinating with design, compliance and copywriting from ideation to rollout.
  • •Build direct placement networks with publishers targeting German SME decision-makers, managing end-to-end commercial relationships.
  • •Own the conversion journey on paid landing pages, designing and executing an experimentation roadmap to turn traffic into leads.
  • •Develop lean, scalable processes and integrate AI tools to improve efficiency and decision-making across channels.

Pay and Benefits

Salary: GBP 45,000 - 65,000 annually
Perks:Flexible HoursHealth InsurancePrivate GpPaid LeaveSabbaticalPensionEquityLearning BudgetRemote Work

Key Requirements

  • •Essential: 3–5 years of hands-on performance marketing experience beyond Paid Search and Paid Social, with a track record of building and scaling at least one channel from an early stage (e.g. Native Ads, LinkedIn Ads, Reddit Ads, direct placements, programmatic, or affiliate).
  • •Essential: Fluent in German (required – essential for the DE market, publisher relationships, and creative work).
  • •Essential: Fluent in English (company working language).
  • •Essential: Strong analytical skills – you're comfortable turning campaign data into clear decisions and recommendations.
  • •Essential: Experience designing and running A/B tests, with a solid understanding of test design and statistical significance.
Experience:2-5 yearsFintechSMEsFinancial services
Skills:Analytical thinkingCommunicationProblem-solvingProject managementTeam collaboration
Languages:GermanEnglish
Tech Stack:Google AnalyticsA/B testingNative AdsReddit AdsLinkedIn AdsOutbrainTaboolaGA4Heatmapping tools

Company Brief

iwoca
iwoca provides fast, tech-driven credit and working capital solutions for small and medium-sized enterprises in the UK and Germany, using automated underwriting and partner integrations to deliver loans, invoice finance and payment products.
Industry: Lending
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 4.6
WebsiteLinkedInGlassdoor