Performance Creative Strategist

Zipline
Toronto
Workplace: HybridFull timeCAD 80,000 - 95,000 annuallyFunction: Administration & Executive AssistanceExperience: 4-7 yearsSkills: ["Storytelling","Collaboration","Analytical thinking","Data-driven decision-making","Creative problem-solving"]

Own full-funnel creative strategy that connects paid social execution to measurable business outcomes, from CPA/ROAS to sessions, engagement, and assisted conversions. Audit performance daily, analyze dashboard and attribution signals (including GA4 and multi-touch/assisted reporting) to identify winning creative patterns, and brief copywriters, designers, and editors with data-driven creative briefs. Run continuous testing matrices across formats and hooks for Meta, TikTok, and YouTube.

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FursaFursa
Zipline
Zipline
1 week ago

Performance Creative Strategist

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Last checked: 6 hours agoStatus: Live

Job Summary

Own full-funnel creative strategy that connects paid social execution to measurable business outcomes, from CPA/ROAS to sessions, engagement, and assisted conversions. Audit performance daily, analyze dashboard and attribution signals (including GA4 and multi-touch/assisted reporting) to identify winning creative patterns, and brief copywriters, designers, and editors with data-driven creative briefs. Run continuous testing matrices across formats and hooks for Meta, TikTok, and YouTube.
Location: Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Build and brief full-funnel creative strategy for distinct funnel stages, including CPA/ROAS-optimized direct-response and awareness/consideration content.
  • •Audit and analyze active campaigns daily across paid social and programmatic, tracking metrics and isolating conversion drivers by funnel stage.
  • •Translate quantitative and qualitative performance insights into actionable creative briefs for copywriters, designers, content creators, and video editors.
  • •Conduct trend and competitor research to identify early hooks, formats, and cultural/platform-specific opportunities.
  • •Design and run continuous creative testing matrices (hooks, pacing, formatting, CTAs) and align creative execution with both revenue targets and upper-funnel goals.

Pay and Benefits

Salary: CAD 80,000 - 95,000 annually

Key Requirements

  • •4 to 7 years of direct experience in digital marketing, performance marketing, growth marketing, or agency-side creative strategy, with ownership of both direct-response and awareness creative.
  • •Demonstrated ability to build creative strategy for full-funnel performance, including direct-response and brand/awareness content.
  • •Deep technical knowledge of Meta Ads Manager and TikTok Ads Manager.
  • •Strong data and attribution literacy, including reading analytics and using GA4 or multi-touch/assisted-conversion attribution tools to measure upper-funnel impact.
  • •Comfort using tools such as Figma, Canva, Asana, or Wrike, and familiarity with e-commerce or DTC experience.
Experience:4-7 yearsE-commerceDTCPaid socialDigital marketingGrowth marketing
Skills:StorytellingCollaborationAnalytical thinkingData-driven decision-makingCreative problem-solving
Tech Stack:Meta Ads ManagerTikTok Ads ManagerGA4MotionTriple WhaleNorthbeamFigmaCanvaAsanaWrike

Company Brief

Zipline
Provides talent acquisition software and recruiting workflow tools for hiring teams. The platform appears focused on helping organizations source, track, and manage candidates more efficiently.
Industry: HR Tech
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