Customer Engagement Marketing Manager

Al Rostamani Group
Dubai
Full timeFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Stakeholder management","Communication","Cross-functional leadership","Analytical and reporting","Leadership"]

Lead CTC’s end-to-end marketing agenda across retail, field, B2B, and digital channels to drive measurable commercial outcomes. Own annual marketing planning and campaign execution, ensuring strong brand governance and high-impact communications. Drive CRM and digital growth to improve customer engagement, lead conversion, and retention through segmentation, lifecycle journeys, and performance optimization. Act as deputy to the Head of Marketing, providing leadership continuity and performance governance (KPIs/ROI).

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FursaFursa
Al Rostamani Group
Al Rostamani Group
1 month ago

Customer Engagement Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Lead CTC’s end-to-end marketing agenda across retail, field, B2B, and digital channels to drive measurable commercial outcomes. Own annual marketing planning and campaign execution, ensuring strong brand governance and high-impact communications. Drive CRM and digital growth to improve customer engagement, lead conversion, and retention through segmentation, lifecycle journeys, and performance optimization. Act as deputy to the Head of Marketing, providing leadership continuity and performance governance (KPIs/ROI).
Location: Dubai
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own the annual end-to-end marketing plan and calendar across categories, brands, and channels with measurable KPIs and timelines.
  • •Lead end-to-end campaign execution and ensure consistent brand messaging and communications content governance across online/offline touchpoints.
  • •Own CRM strategy and rollout, including data quality, segmentation, customer lifecycle journeys, lead management, and reporting dashboards.
  • •Drive digital performance through paid media, social, SEO, and email/automation, continuously optimizing conversion and cost per lead/sale.
  • •Lead marketing readiness for product launches and portfolio initiatives, including GTM plans, messaging, toolkits, and launch events; manage budget, vendors, and performance governance and mentor the marketing team.

Key Requirements

  • •Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (MBA preferred).
  • •10+ years of cross-channel marketing, digital marketing, CRM, or marketing operations experience, with 3+ years in a leadership role.
  • •Proven delivery of measurable results across retail, field, B2B, and digital channels using KPIs.
  • •Strong experience managing agencies, vendors, and marketing budgets with a clear ROI focus.
  • •Advanced digital and CRM capabilities including paid media, social, SEO, email/automation, segmentation, customer lifecycle journeys, and reporting dashboards.
Experience:10+ yearsAutomotive aftermarketRetail distributionB2BCRMDigital marketing
Education:Bachelor's in Marketing, Business Administration, Communications, or related field
Skills:Stakeholder managementCommunicationCross-functional leadershipAnalytical and reportingLeadership
Languages:EnglishArabic
Tech Stack:Power BIExcelCRMSEOPaid mediaSocial mediaEmail automationWeb performanceKPI dashboards

Company Brief

Al Rostamani Group
UAE family-owned conglomerate operating across automotive, trading, real estate, construction, solar energy, financial services, travel, and technology solutions with a legacy dating to the 1950s.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 1957
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Glassdoor: 3.4
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