Product Marketing Analyst

Stanley Black & Decker
Mexico City
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Analytical skills","Communication","Organizational skills","Attention to detail","Cross-functional collaboration"]

Support product strategy and portfolio planning for Hand Tools & Accessories by building product business plans and maintaining catalogs, product data, and commercial materials. Analyze sales, margin, market, and product performance to surface trends and inform business decisions. Help coordinate product launch planning, competitive analysis, and market research, and partner with product managers and regional teams to translate customer needs into actionable requirements and backlog support.

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Stanley Black & Decker
Stanley Black & Decker
1 day ago

Product Marketing Analyst

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Last checked: 3 hours agoStatus: Live

Job Summary

Support product strategy and portfolio planning for Hand Tools & Accessories by building product business plans and maintaining catalogs, product data, and commercial materials. Analyze sales, margin, market, and product performance to surface trends and inform business decisions. Help coordinate product launch planning, competitive analysis, and market research, and partner with product managers and regional teams to translate customer needs into actionable requirements and backlog support.
Location: Mexico City
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support development and maintenance of product business plans, product line information, and portfolio documentation.
  • •Analyze sales, margin, market, and product performance data to identify trends and support business decisions.
  • •Assist with product launch planning and execution, tracking timelines, catalog status, and launch readiness.
  • •Maintain product catalogs, product data, and related commercial materials, including dashboards and presentations.
  • •Support competitive analysis and market research, partner with product managers and regional teams, and coordinate cross-functional product updates and follow-up actions.

Key Requirements

  • •Bachelor’s degree in Marketing, Engineering, Business, or a related field.
  • •3-5 years of experience in product marketing, product management, category management, business analysis, or a related field.
  • •Strong analytical skills to interpret data and generate actionable insights.
  • •Strong verbal and written communication skills, with the ability to work cross-functionally.
  • •Familiarity with product lifecycle processes, market analysis, and commercial support activities; Agile methodology knowledge is a plus.
Experience:3-5 years
Education:Bachelor's in Marketing, Engineering, Business
Skills:Analytical skillsCommunicationOrganizational skillsAttention to detailCross-functional collaboration

Company Brief

Stanley Black & Decker
Designs and manufactures hand tools, power tools, storage products, and industrial equipment for professional, industrial, and consumer customers. The company also provides engineered fastening, security, and infrastructure solutions through a portfolio of well-known brands.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Britain, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
Website