Director of Marketing

Omniscient Digital
New York
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Relationship building","Strategic thinking","Systems thinking","Data-driven decision making","Creative problem-solving"]

Own the end-to-end demand engine: pipeline number, demand creation, capture, and conversion from inbound and performance channels. Lead strategy for the podcast, newsletter, original research, and video marketing, plus SEO/AEO, paid search/social, retargeting, and website CRO. Run ABM, drive in-person events and partnerships, manage marketing systems (automation/CRM/lifecycle sequences/lead scoring), and report on analytics, attribution, and budget—all while working closely with Sales leadership.

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FursaFursa
Omniscient Digital
Omniscient Digital
9 hours ago

Director of Marketing

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Last checked: 6 hours agoStatus: Live

Job Summary

Own the end-to-end demand engine: pipeline number, demand creation, capture, and conversion from inbound and performance channels. Lead strategy for the podcast, newsletter, original research, and video marketing, plus SEO/AEO, paid search/social, retargeting, and website CRO. Run ABM, drive in-person events and partnerships, manage marketing systems (automation/CRM/lifecycle sequences/lead scoring), and report on analytics, attribution, and budget—all while working closely with Sales leadership.
Location: New York
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own the pipeline number by setting targets with leadership and driving lead volume and quality into the sales pipeline.
  • •Own demand creation across the podcast, newsletter, original research/reports, and video marketing strategy.
  • •Own demand capture and conversion via SEO, AEO, paid search, paid social, retargeting, and website conversion rate optimization (landing pages, forms, testing, offer architecture).
  • •Build and run an ABM program for named accounts, plus drive in-person demand through partnerships, sponsorships, meetups, and hosted dinners.
  • •Run the systems that capture and convert demand (marketing automation, CRM, lifecycle/nurture sequences, lead scoring) and manage analytics, attribution, reporting, and marketing budget, while coordinating messaging and the demand-to-sales handoff (case studies, one-pagers, proposals, positioning) with the CRO.

Key Requirements

  • •Have run demand generation or growth marketing for a B2B services or SaaS company and can point to pipeline you personally built.
  • •Think in funnels and unit economics, including what a lead is worth and what channels cost.
  • •Be a player-leader who sets strategy and also builds automation, writes briefs, and runs events personally.
  • •Be meticulous with systems and data and confident in the numbers you report.
  • •Have a point of view on brand and be comfortable being public-facing (podcast, stage, investor conversations).
Experience:B2BSaaS
Skills:Relationship buildingStrategic thinkingSystems thinkingData-driven decision makingCreative problem-solving
Tech Stack:CRMMarketing automationSEOAEOPaid searchPaid socialRetargetingABMLanding pagesConversion rate optimizationAnalyticsAttributionReporting

Company Brief

Omniscient Digital
Omniscient Digital is an organic growth agency that helps B2B software companies turn SEO, GEO, and content into measurable revenue and pipeline through data-driven content strategy, SEO engineering, and growth programs.
Industry: Consulting
Company Size: Small (11 to 50 employees)
Growth: Early Stage Startup
Headquarters: Austin, United States
Founded: 2019
Glassdoor
Glassdoor: 3.5
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