Audience & Content Growth Lead, SMB Ads

OpenAI
San Francisco
Workplace: HybridFull timeUSD 227,000 - 252,000 annuallyFunction: Content & Editorial (Writing/Editing)Skills: ["Editorial judgment","Storytelling","Cross-functional collaboration","Program execution","Data-informed experimentation"]

Own global content and education programs that help small and medium-sized businesses discover and succeed with OpenAI’s SMB ads. Set the SMB content strategy and editorial roadmap, create customer stories and industry playbooks, and launch repeatable learning formats like webinars and workshops. Lead distribution across owned, shared, partner, and regional channels, scale programs globally, and use experiments and feedback to measure engagement, learning, and advertiser action.

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FursaFursa
OpenAI
OpenAI
15 hours ago

Audience & Content Growth Lead, SMB Ads

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own global content and education programs that help small and medium-sized businesses discover and succeed with OpenAI’s SMB ads. Set the SMB content strategy and editorial roadmap, create customer stories and industry playbooks, and launch repeatable learning formats like webinars and workshops. Lead distribution across owned, shared, partner, and regional channels, scale programs globally, and use experiments and feedback to measure engagement, learning, and advertiser action.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Set the global SMB content strategy and editorial roadmap grounded in customer needs, industry priorities, and advertiser maturity.
  • •Create customer stories, case studies, vertical playbooks, guides, videos, and thought leadership to make advertising accessible and actionable.
  • •Launch repeatable education programs through webinars, expert sessions, workshops, and on-demand learning to help SMBs get started and improve.
  • •Grow audiences through owned, shared, and partner channels by building distribution plans with web, social, growth, lifecycle, and regional teams.
  • •Scale programs across markets with regional teams, adapting formats, languages, stories, and distribution while maintaining quality, accessibility, and accuracy using AI support content creation and iteration.

Pay and Benefits

Salary: USD 227,000 - 252,000 annually
Equity and Bonus:Equity

Key Requirements

  • •10+ years of experience in content marketing, audience development, or customer education, including programs for SMBs or advertisers.
  • •Ownership of content creation and distribution that grows relevant audiences and drives customer action.
  • •Ability to translate complex products into clear, engaging content with strong editorial judgment and storytelling.
  • •Experience building repeatable programs across formats such as webinars, video, customer stories, and creator-led content.
  • •Experience measuring learning, intent, and business impact alongside content consumption.
Experience:SMBAdvertisingCustomer educationAdvertising platformsTechnology businesses
Skills:Editorial judgmentStorytellingCross-functional collaborationProgram executionData-informed experimentation

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor