Associate Director, Social Media (Remote US)

Directive
Irvine, Philadelphia, Atlanta, Los Angeles, Dallas, New York, Boston
Workplace: RemoteFull timeUSD 100,000 - 135,000 annuallyFunction: Communications, PR & CommunityExperience: 4+ yearsSkills: ["Leadership","Communication","Data-driven decision making","Problem-solving","Client management"]

Lead a pod of up to 8 social media strategists on Directive’s Paid Social team, owning goal setting and ensuring client campaigns follow best practices and the team’s Social Advertising methodology. Drive mid-market and enterprise account performance by optimizing paid social strategies across LinkedIn and Meta, using ad platform insights and analytics (e.g., GA4/Google Analytics, Excel) to measure results and improve conversion. Communicate outcomes clearly and proactively unblock campaign approvals.

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Directive
Directive
2 days ago

Associate Director, Social Media (Remote US)

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Job Summary

Lead a pod of up to 8 social media strategists on Directive’s Paid Social team, owning goal setting and ensuring client campaigns follow best practices and the team’s Social Advertising methodology. Drive mid-market and enterprise account performance by optimizing paid social strategies across LinkedIn and Meta, using ad platform insights and analytics (e.g., GA4/Google Analytics, Excel) to measure results and improve conversion. Communicate outcomes clearly and proactively unblock campaign approvals.
Location: Irvine, Philadelphia, Atlanta, Los Angeles, Dallas, New York, Boston
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Director level

Key Responsibilities

  • •Lead a pod of up to 8 Social Media Strategists, setting the tone for excellence across team and clients.
  • •Set client engagement goals and ensure accounts follow best practices and Directive’s Social Advertising methodology.
  • •Support strategists through campaign approval moments and establish action plans to remove roadblocks.
  • •Manage accountability through 1x1 conversations, proactively preventing client issues from escalating.
  • •Analyze paid social performance and communicate results to client stakeholders and executives while meeting department KPIs.
Travel: Low travel

Pay and Benefits

Salary: USD 100,000 - 135,000 annually
Perks:Health InsuranceDentalVision401kPaid LeaveAnnual Bonus

Key Requirements

  • •4+ years experience at a performance/digital marketing agency (bonus for B2B).
  • •2+ years people management experience.
  • •Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads and Meta.
  • •Proficiency using tools such as LinkedIn Campaign Manager, Zoominfo, and 6Sense.
  • •Strong understanding of paid principles (ICP research, ad copywriting, bid management, campaign optimization) and ability to analyze performance data with tools like Google Analytics/GA4 and Excel.
Experience:4+ yearsB2BDigital marketingPaid socialEnterprise accountsMid-market accounts
Skills:LeadershipCommunicationData-driven decision makingProblem-solvingClient management
Tech Stack:LinkedIn AdsMetaLinkedIn Campaign ManagerZoominfo6SenseGoogle AnalyticsGA4ExcelZoomSlackOCT

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
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