Kindred

5 days ago

Director, Lifecycle Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Own and scale member lifecycle marketing for a global home-swapping community, building a player-coach omnichannel communications engine. You’ll define lifecycle strategy, systems, and playbooks across email, SMS, push, and in-app messaging; partner with Data Engineering and Analytics on personalization and measurement; create GTM messaging playbooks for launches; and use lifecycle performance insights to drive long-term engagement and loyalty.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Own the strategy, execution, and optimization of hosting and travel activation communications across email, SMS, push notifications, in-app messaging, and emerging channels.
•Establish lifecycle function processes for campaign execution, measurement, and reporting; partner with Data Engineering and Analytics on personalization, automation, and decision-making.
•Develop GTM messaging playbooks with PMM for launches and campaigns, partnering across Product, Engineering, Creative, and Marketing to deliver end-to-end customer experiences.
•Translate lifecycle performance into actionable insights, regularly sharing results, learnings, and member trends to inform segment understanding and engagement behaviors.
•Evolve lifecycle marketing strategy by bringing advances in AI, personalization, experimentation, and marketing technology into the member experience.

Pay and Benefits

Salary: USD 175,000 - 260,000 annually

Equity and Bonus:Equity

Perks:Health InsurancePaid HolidaysTravel AllowanceRemote WorkEquity

Key Requirements

•12+ years of experience in lifecycle marketing and CRM strategy, ideally in consumer marketplace, membership, or network-based products.
•Proven track record building high volume lifecycle programs that drive measurable business outcomes.
•Experience partnering with PM, Brand, Data, and Engineering; strong project management and communication, including writing engineering requirements and creative briefs.
•Analytical mindset for gaining insights from high-volume, complex, omni-channel programs and turning them into actionable results, with strong views on lifecycle data infrastructure and pipelines.
•Must have experience with Braze, CDP integrations, AI personalization, and localization tooling.

Experience:12+ yearsConsumer marketplaceMembershipNetwork-based productsOmnichannel marketingCRM

Skills:LeadershipCommunicationProject managementAnalytical mindsetSelf-directed

Tech Stack:BrazeCDP integrationsAI personalizationPersonalizationExperimentationEmailSMSPush notificationsIn-app messagingWhatsApp

Company Brief

Kindred

Kindred operates a members-only home-swapping network that matches vetted hosts and guests to enable affordable, community-driven travel by exchanging nights rather than paying cash, with concierge support and host protections.

Industry: TravelTech

Company Size: Small (11 to 50 employees)

Growth: Growth Stage Startup

Funding: Series A

Headquarters: San Francisco, United States

Founded: 2021

Website LinkedIn

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Kindred

5 days ago

Director, Lifecycle Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Own the strategy, execution, and optimization of hosting and travel activation communications across email, SMS, push notifications, in-app messaging, and emerging channels.
•Establish lifecycle function processes for campaign execution, measurement, and reporting; partner with Data Engineering and Analytics on personalization, automation, and decision-making.
•Develop GTM messaging playbooks with PMM for launches and campaigns, partnering across Product, Engineering, Creative, and Marketing to deliver end-to-end customer experiences.
•Translate lifecycle performance into actionable insights, regularly sharing results, learnings, and member trends to inform segment understanding and engagement behaviors.
•Evolve lifecycle marketing strategy by bringing advances in AI, personalization, experimentation, and marketing technology into the member experience.

Pay and Benefits

Salary: USD 175,000 - 260,000 annually

Equity and Bonus:Equity

Perks:Health InsurancePaid HolidaysTravel AllowanceRemote WorkEquity

Key Requirements

•12+ years of experience in lifecycle marketing and CRM strategy, ideally in consumer marketplace, membership, or network-based products.
•Proven track record building high volume lifecycle programs that drive measurable business outcomes.
•Experience partnering with PM, Brand, Data, and Engineering; strong project management and communication, including writing engineering requirements and creative briefs.
•Analytical mindset for gaining insights from high-volume, complex, omni-channel programs and turning them into actionable results, with strong views on lifecycle data infrastructure and pipelines.
•Must have experience with Braze, CDP integrations, AI personalization, and localization tooling.

Experience:12+ yearsConsumer marketplaceMembershipNetwork-based productsOmnichannel marketingCRM

Skills:LeadershipCommunicationProject managementAnalytical mindsetSelf-directed

Tech Stack:BrazeCDP integrationsAI personalizationPersonalizationExperimentationEmailSMSPush notificationsIn-app messagingWhatsApp

Company Brief

Kindred

Industry: TravelTech

Company Size: Small (11 to 50 employees)

Growth: Growth Stage Startup

Funding: Series A

Headquarters: San Francisco, United States

Founded: 2021

Website LinkedIn