Director, Lifecycle Marketing

Kindred
United States
Workplace: RemoteFull timeUSD 175,000 - 260,000 annuallyFunction: Marketing & GrowthExperience: 12+ yearsSkills: ["Leadership","Communication","Project management","Analytical mindset","Self-directed"]

Own and scale member lifecycle marketing for a global home-swapping community, building a player-coach omnichannel communications engine. You’ll define lifecycle strategy, systems, and playbooks across email, SMS, push, and in-app messaging; partner with Data Engineering and Analytics on personalization and measurement; create GTM messaging playbooks for launches; and use lifecycle performance insights to drive long-term engagement and loyalty.

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Kindred
Kindred
1 month ago

Director, Lifecycle Marketing

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Last checked: 14 hours agoStatus: Live

Job Summary

Own and scale member lifecycle marketing for a global home-swapping community, building a player-coach omnichannel communications engine. You’ll define lifecycle strategy, systems, and playbooks across email, SMS, push, and in-app messaging; partner with Data Engineering and Analytics on personalization and measurement; create GTM messaging playbooks for launches; and use lifecycle performance insights to drive long-term engagement and loyalty.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own the strategy, execution, and optimization of hosting and travel activation communications across email, SMS, push notifications, in-app messaging, and emerging channels.
  • •Establish lifecycle function processes for campaign execution, measurement, and reporting; partner with Data Engineering and Analytics on personalization, automation, and decision-making.
  • •Develop GTM messaging playbooks with PMM for launches and campaigns, partnering across Product, Engineering, Creative, and Marketing to deliver end-to-end customer experiences.
  • •Translate lifecycle performance into actionable insights, regularly sharing results, learnings, and member trends to inform segment understanding and engagement behaviors.
  • •Evolve lifecycle marketing strategy by bringing advances in AI, personalization, experimentation, and marketing technology into the member experience.

Pay and Benefits

Salary: USD 175,000 - 260,000 annually
Equity and Bonus:Equity
Perks:Health InsurancePaid HolidaysTravel AllowanceRemote WorkEquity

Key Requirements

  • •12+ years of experience in lifecycle marketing and CRM strategy, ideally in consumer marketplace, membership, or network-based products.
  • •Proven track record building high volume lifecycle programs that drive measurable business outcomes.
  • •Experience partnering with PM, Brand, Data, and Engineering; strong project management and communication, including writing engineering requirements and creative briefs.
  • •Analytical mindset for gaining insights from high-volume, complex, omni-channel programs and turning them into actionable results, with strong views on lifecycle data infrastructure and pipelines.
  • •Must have experience with Braze, CDP integrations, AI personalization, and localization tooling.
Experience:12+ yearsConsumer marketplaceMembershipNetwork-based productsOmnichannel marketingCRM
Skills:LeadershipCommunicationProject managementAnalytical mindsetSelf-directed
Tech Stack:BrazeCDP integrationsAI personalizationPersonalizationExperimentationEmailSMSPush notificationsIn-app messagingWhatsApp

Company Brief

Kindred
Kindred operates a members-only home-swapping network that matches vetted hosts and guests to enable affordable, community-driven travel by exchanging nights rather than paying cash, with concierge support and host protections.
Industry: TravelTech
Company Size: Small (11 to 50 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: San Francisco, United States
Founded: 2021
WebsiteLinkedIn