Informa

3 weeks ago

Head of Event Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Lead and line-manage a diverse team of event marketers based in Riyadh. Own planning, execution, and optimization of integrated product marketing campaigns for exhibitions and virtual/hybrid events, leveraging marketing technology and data-driven insights. Collaborate with sales, event teams, and senior leadership to build customer engagement strategies, ensure timely and accurate reporting, and deliver KPI outcomes including ticket revenue goals, budget adherence, and marketing ROI.

Location: Riyadh

Workplace: Hybrid

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Line manage senior marketers and specialists across a range of events, setting team structures and resource levels to meet agreed KPIs.
•Champion adoption and optimization of marketing technology and digital marketing to improve campaign performance.
•Plan product marketing campaigns for exhibitions and virtual/hybrid events, including budget tracking, supplier selection, and channel spend optimization.
•Oversee marketing execution across personas, messaging, content calendars, PR plans, social media, and marketing collateral production and proofreading.
•Monitor performance with analytics dashboards and reports, share insights across teams to drive revenues, and build a testing-and-metrics culture.

Pay and Benefits

Perks:Health InsuranceAnnual LeaveRemote WorkResidency VisaFlight Allowance

Key Requirements

•Experienced events marketer and people leader from a strong exhibitions background.
•Degree-level education with proven marketing strategy and ability to drive creativity and enthusiasm in others.
•Strong analytical and quantitative skills with a history of testing, optimization, and data-driven decision-making.
•Extensive experience in digital marketing and marketing technology, delivering in fast-paced, dynamic environments.
•Excellent organizational skills with strong communication, attention to detail, and the ability to manage significant marketing budgets.

Experience:EventsExhibitionsDigital marketing

Education:Bachelor's

Skills:LeadershipCollaborationProactiveAnalyticalCommunication

Languages:English

Company Brief

Informa

Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.

Industry: Publishing

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1998

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Informa

3 weeks ago

Head of Event Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Riyadh

Workplace: Hybrid

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Line manage senior marketers and specialists across a range of events, setting team structures and resource levels to meet agreed KPIs.
•Champion adoption and optimization of marketing technology and digital marketing to improve campaign performance.
•Plan product marketing campaigns for exhibitions and virtual/hybrid events, including budget tracking, supplier selection, and channel spend optimization.
•Oversee marketing execution across personas, messaging, content calendars, PR plans, social media, and marketing collateral production and proofreading.
•Monitor performance with analytics dashboards and reports, share insights across teams to drive revenues, and build a testing-and-metrics culture.

Pay and Benefits

Perks:Health InsuranceAnnual LeaveRemote WorkResidency VisaFlight Allowance

Key Requirements

•Experienced events marketer and people leader from a strong exhibitions background.
•Degree-level education with proven marketing strategy and ability to drive creativity and enthusiasm in others.
•Strong analytical and quantitative skills with a history of testing, optimization, and data-driven decision-making.
•Extensive experience in digital marketing and marketing technology, delivering in fast-paced, dynamic environments.
•Excellent organizational skills with strong communication, attention to detail, and the ability to manage significant marketing budgets.

Experience:EventsExhibitionsDigital marketing

Education:Bachelor's

Skills:LeadershipCollaborationProactiveAnalyticalCommunication

Languages:English

Company Brief

Informa

Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.

Industry: Publishing

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1998

Website LinkedIn