Senior Brand Manager, Carlsberg (Shah Alam, Selangor, MY)

Lead and execute long-term brand and portfolio strategies for Carlsberg, driving sustainable growth across market share, volume, revenue, and profitability. Turn consumer, category, and market insights into actionable plans that fuel innovation, premiumisation, and growth initiatives. Own integrated 360° marketing campaign development and end-to-end execution, ensuring strong brand experiences and ROI while partnering with cross-functional teams and external agencies.