GM, Product - Command

Asana
New York
Workplace: HybridFull timeUSD 399,000 - 450,000 annuallyFunction: Executive & General ManagementSkills: ["Cross-functional leadership","Executive communication","Product judgment","Coaching and developing leaders","Influence without direct authority"]

Lead the product strategy and operating model for Command, Asana’s software development teams platform. Own business outcomes and key metrics like adoption, retention, engagement, and commercial expansion. Build and scale a cross-functional organization across Product, Engineering, Design, Data Science, Research, Marketing, Sales, and Customer Success to improve quality and developer trust. Define differentiated AI workflows and establish go-to-market positioning to drive repeatable enterprise growth.

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FursaFursa
Asana
Asana
2 days ago

GM, Product - Command

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Job Summary

Lead the product strategy and operating model for Command, Asana’s software development teams platform. Own business outcomes and key metrics like adoption, retention, engagement, and commercial expansion. Build and scale a cross-functional organization across Product, Engineering, Design, Data Science, Research, Marketing, Sales, and Customer Success to improve quality and developer trust. Define differentiated AI workflows and establish go-to-market positioning to drive repeatable enterprise growth.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Develop and communicate a clear strategy and roadmap for Command within Asana’s product portfolio.
  • •Own the business plan and operational metrics, including adoption, retention, engagement, and commercial expansion.
  • •Build, lead, and scale a customer-centric cross-functional organization across product, engineering, go-to-market, and research.
  • •Drive overall product quality, performance, and developer trust in partnership with engineering and design.
  • •Define AI-powered differentiated workflows and establish go-to-market positioning, packaging, and enterprise proof points to drive demand.

Pay and Benefits

Salary: USD 399,000 - 450,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceFamily BuildingRetirement

Key Requirements

  • •Experience as a GM, product executive, founder, or equivalent leader with clear ownership of a product line or business.
  • •Deep familiarity with software development workflows, including planning, ticket/issue management, source control, code review, CI/CD, release management, or engineering operations.
  • •Experience building products for both individual practitioners and enterprise buyers, and taking products from early product-market fit toward repeatable enterprise growth.
  • •Experience applying AI to real customer workflows where durable context, collaboration, governance, and accountability matter.
  • •Proven end-to-end accountability for strategy, execution, and commercial performance of a technical product area.
Experience:AIEnterpriseSoftware development workflowsTechnical productsPlatform company
Skills:Cross-functional leadershipExecutive communicationProduct judgmentCoaching and developing leadersInfluence without direct authority
Languages:English
Tech Stack:AI TeammatesEnterprise Work GraphPlanningTicket managementIssue managementSource controlCode reviewCI/CDRelease managementEngineering operations

Company Brief

Asana
Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
Glassdoor
Glassdoor: 4.2
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