Senior Manager, SKA Marketing

VF Corporation
Switzerland
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Stakeholder management","Influencing","Planning","Organizational skills","Communication"]

Lead the marketing agenda for The North Face’s Strategic Key Accounts across EMEA. Set long-term account marketing strategy, run seasonal cross-functional GTM planning with Sales and Product, and ensure plans integrate with brand and commercial objectives. Drive brand awareness, engagement, and conversion through appropriate channels and tactics, monitor performance to refine priorities, manage budget and senior partner relationships, and lead/develop the SKA Marketing team.

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FursaFursa
VF Corporation
VF Corporation
1 day ago

Senior Manager, SKA Marketing

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Job Summary

Lead the marketing agenda for The North Face’s Strategic Key Accounts across EMEA. Set long-term account marketing strategy, run seasonal cross-functional GTM planning with Sales and Product, and ensure plans integrate with brand and commercial objectives. Drive brand awareness, engagement, and conversion through appropriate channels and tactics, monitor performance to refine priorities, manage budget and senior partner relationships, and lead/develop the SKA Marketing team.
Location: Switzerland
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Set and own the long-term account marketing strategy for Strategic Key Accounts across EMEA.
  • •Lead seasonal cross-functional GTM planning with Sales and Product across key milestones.
  • •Direct marketing tactics and channels to drive brand awareness, engagement, and conversion.
  • •Review account and campaign performance, adjusting plans and priorities based on results.
  • •Manage senior relationships with account partners and lead internal execution with senior leadership and cross-functional stakeholders; lead and develop the SKA Marketing team.

Pay and Benefits

Perks:Gym MembershipDiscountSubsidized Canteen

Key Requirements

  • •University degree in Marketing or Business.
  • •6+ years of marketing experience in the sporting goods/outdoor or lifestyle industry.
  • •Track record building and delivering marketing plans with major retail, wholesale, or marketplace partners.
  • •Strong commercial acumen and understanding of marketing performance drivers to optimize results.
  • •People management and team leadership experience, including proven stakeholder management at senior level.
Experience:Sporting goodsOutdoorLifestyleRetailWholesaleMarketplace
Education:Bachelor's in Marketing or Business
Skills:Stakeholder managementInfluencingPlanningOrganizational skillsCommunication
Languages:English

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
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