Principal Product Marketing Manager, Payroll

Workday
London, Dublin
Workplace: HybridFull timeEUR 96,000 - 144,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Relationship building","Stakeholder management","Alignment","Strategic messaging","Public speaking"]

Own global GTM strategy for Workday’s payroll products, translating an agentic and AI-enabled vision into practical value for worldwide buyers. Lead market and competitor research using AI-driven insights, partner with Product and Sales to articulate AI/automation benefits, and drive creation of executive-ready messaging and sales materials. Ensure go-to-market plans align with integrated marketing teams while enabling sales to position payroll effectively.

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FursaFursa
Workday
Workday
2 months ago

Principal Product Marketing Manager, Payroll

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Source: Company careers pageValidated by: Fursa AI
Last checked: 36 days agoStatus: Live

Job Summary

Own global GTM strategy for Workday’s payroll products, translating an agentic and AI-enabled vision into practical value for worldwide buyers. Lead market and competitor research using AI-driven insights, partner with Product and Sales to articulate AI/automation benefits, and drive creation of executive-ready messaging and sales materials. Ensure go-to-market plans align with integrated marketing teams while enabling sales to position payroll effectively.
Location: London, Dublin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Evolve market and competitor research using AI-driven insights to inform real-time GTM recommendations and messaging pivots.
  • •Research and analyze competitor and market dynamics, applying findings to messaging and GTM recommendations.
  • •Partner with Product and Sales to articulate how AI and automation address traditional payroll complexities.
  • •Facilitate creation of presentations, programs, marketing assets, and sales materials tailored to buyers, analysts, and influencers.
  • •Ensure go-to-market strategies and plans deliver high impact in unison with integrated marketing teams.

Pay and Benefits

Salary: EUR 96,000 - 144,000 annually
Equity and Bonus:Equity

Key Requirements

  • •8+ years of experience in B2B SaaS product marketing, with experience leading complex portfolios such as HCM or Payroll.
  • •Build trusted relationships with senior leaders and drive alignment across a matrixed, global organization.
  • •Turn intricate concepts into clear, differentiated narratives about the shift from manual processing to agentic workflows.
  • •Explain how product features work to non-technical audiences.
  • •Experience with global payroll software, services, or aggregators, including multi-country payroll complexities.
Experience:8+ yearsB2B SaaSPayroll
Skills:Relationship buildingStakeholder managementAlignmentStrategic messagingPublic speaking
Tech Stack:AIAgentic workflows

Company Brief

Workday
Provides cloud-based enterprise applications for human capital management, financial management, payroll, and analytics. Delivers unified HR and finance software suites to large organizations, enabling workforce planning, talent management, payroll, and financial reporting.
Industry: HR Tech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Pleasanton, United States
Founded: 2005
WebsiteLinkedIn