Principal Product Marketing Manager, Payroll
Workday
London, Dublin
Workplace: HybridFull timeEUR 96,000 - 144,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Relationship building","Stakeholder management","Alignment","Strategic messaging","Public speaking"]Own global GTM strategy for Workday’s payroll products, translating an agentic and AI-enabled vision into practical value for worldwide buyers. Lead market and competitor research using AI-driven insights, partner with Product and Sales to articulate AI/automation benefits, and drive creation of executive-ready messaging and sales materials. Ensure go-to-market plans align with integrated marketing teams while enabling sales to position payroll effectively.

