VP of Marketing

Help Scout
Boston
Workplace: RemoteFull timeUSD 236,000 - 284,000 annuallyFunction: Marketing & GrowthSkills: ["Accountability","Autonomy","Communication","Empathy","Data-driven decision-making"]

Own full-funnel B2B marketing outcomes by driving a revenue and KPI engine across Brand & Content, Performance Marketing, and Product Marketing. Lead a repositioning toward an AI-native narrative and an upmarket go-to-market motion, partnering closely with Product, Sales, and RevOps. Operate hands-on in a remote-first environment with modern marketing systems, automation, and data-driven iteration to build what’s next.

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FursaFursa
Help Scout
Help Scout
23 hours ago

VP of Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own full-funnel B2B marketing outcomes by driving a revenue and KPI engine across Brand & Content, Performance Marketing, and Product Marketing. Lead a repositioning toward an AI-native narrative and an upmarket go-to-market motion, partnering closely with Product, Sales, and RevOps. Operate hands-on in a remote-first environment with modern marketing systems, automation, and data-driven iteration to build what’s next.
Location: Boston
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Be accountable to a marketing revenue number and KPIs, owning the engine that drives them.
  • •Lead Brand & Content, Performance Marketing, and Product Marketing with unified strategy and dedicated execution.
  • •Advance the strategic narrative and ICP by driving upmarket targeting and translating AI-native positioning into market-ready storytelling.
  • •Support the full customer journey from first touch through expansion, using connected brand-to-growth thinking.
  • •Partner with Product, Sales, and RevOps on go-to-market strategy and own modern marketing systems, automation, and emerging AI tools.

Pay and Benefits

Salary: USD 236,000 - 284,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceParental LeaveHome OfficeCo-working StipendLearning Budget

Key Requirements

  • •Have led marketing organizations in a B2B SaaS setting ($30M–$150M ARR), accountable to outcomes and revenue-adjacent metrics.
  • •Own marketing narratives or repositioning shifts and align team, brand, and go-to-market motion around a new story.
  • •Bring a point of view on how AI changes marketing operations and excitedly apply it to how products reach the market.
  • •Navigate moments of change with sound judgment across pricing, growth plateaus, or shifts in execution discipline.
  • •Communicate clearly and empathetically in a remote setting, with a high bar for craft and accountability.
Experience:B2B SaaS
Skills:AccountabilityAutonomyCommunicationEmpathyData-driven decision-making
Tech Stack:AIMarketing automation

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Help Scout
Provides a subscription-based help desk and knowledge base platform (shared inbox, live chat, in-app messaging, Docs/Beacon) that helps SMBs manage customer support and improve customer experience.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series B
Headquarters: Boston, United States
Founded: 2011
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Glassdoor: 3.3
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