Senior Trade Marketing Manager (Taipei, Taiwan, CN, N/A)

Reckitt
Taipei
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Leadership","People management","Interpersonal skills","Communication","Analytical skills","Influencing","Commercial mindset","Self-motivation","Resilience"]

Lead trade marketing execution within the country sales team by driving 4P (product, price, place, promotion) strategies across key channels, customers, and accounts. Own category management strategy development and implementation, including in-store presence, assortment optimization, and promotional strategy. Define trade marketing KPIs and manage the budget, analyze customer/category data to recommend actions, and present 4P strategy to customers while coordinating closely with brand marketing.

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Reckitt
Reckitt
18 hours ago

Senior Trade Marketing Manager (Taipei, Taiwan, CN, N/A)

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Last checked: 18 hours agoStatus: Live

Job Summary

Lead trade marketing execution within the country sales team by driving 4P (product, price, place, promotion) strategies across key channels, customers, and accounts. Own category management strategy development and implementation, including in-store presence, assortment optimization, and promotional strategy. Define trade marketing KPIs and manage the budget, analyze customer/category data to recommend actions, and present 4P strategy to customers while coordinating closely with brand marketing.
Location: Taipei
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop country/customer 4P strategies and tactics aligned to channel plans.
  • •Lead category management strategy development and implementation to increase in-store presence, strengthen brands, optimize assortment, and refine promotional strategy.
  • •Define trade marketing KPIs and manage the trade marketing budget.
  • •Contribute to category marketing plans using customer and category data analysis to shape promotional strategy.
  • •Develop and implement promotional strategy across customers, present 4P strategy to customers, and act as the key contact for brand marketing on promotional and customer activity.

Key Requirements

  • •At least 4 years of prior trade marketing experience in a fast-moving consumer goods company, with ideally additional experience in Sales/Key Account or brand marketing.
  • •Experience working with key international retailers and customers/partners in trade marketing contexts.
  • •Strong commercial understanding of business opportunities and issues, with the ability to build measurable strategies and tactics.
  • •Strong analytical skills to develop and implement strategy based on customer and category data.
  • •Leadership and people management capability, with strong communication (written and oral in English) and stakeholder influence.
Experience:4+ yearsFast-moving consumer goodsFMCGTrade marketing
Skills:LeadershipPeople managementInterpersonal skillsCommunicationAnalytical skillsInfluencingCommercial mindsetSelf-motivationResilience
Languages:English

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn