Okta

1 month ago

Head of Marketing APJ

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Lead APJ marketing to fuel revenue growth, building a comprehensive regional plan with demand generation, ABM, and regional events. Manage a 10+ person team, collaborate with global and regional leaders, and drive AI-enabled marketing orchestration to accelerate customer growth andRetention.

Location: Singapore

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Drive APJ Marketing Strategy and Pipeline Generation: Define and own the comprehensive APJ demand marketing strategy, covering all segments from SMB to the region’s largest accounts, and maximizing total pipeline by integrating deep Business/Sales Development knowledge.
•Maximize Customer Growth: Define and execute the post-sales marketing strategy, focusing on increasing customer retention and adoption, and accelerating expansion through targeted upsell, cross-sell, advocacy and loyalty programs, including user group initiatives.
•Foster Executive Engagement & Regional Event Strategy: Own and execute the regional event strategy, including third-party events and hosted roadshows, while actively driving community building and executive engagement across the APJ region.
•Lead and Collaborate Across Functions: Lead a high-performing team, acting as the primary liaison between APJ marketing functions, regional managers, and field sales. Drive collaboration with Global Demand Center, Product Marketing, and Partner teams to ensure programs reflect local requirements and amplify campaigns.
•Ensure Market and Message Alignment: Partner with sales and product marketing to shape the message, converting insights into campaign assets that speak directly to the APJ audience. Manage strategic target account marketing (ABM) approaches, leveraging account plans and analytics for success.

Key Requirements

•Demonstrated experience and success in B2B APJ marketing with knowledge of the broader GTM team
•Strong leadership qualities, and demonstrated success of leading a high performing team
•Deep understanding of demand, inbound and account based/target account marketing strategies
•Track record of campaign ownership and consistent success with a high return on investment
•Experience in leveraging generative AI tools for marketing orchestration, workflow automation, and content velocity.

Experience:ApjB2b marketingEnterprise software

Education:Bachelor's

Skills:LeadershipCommunicationPresentationData-drivenTeam managementStrategic planning

Languages:English

Tech Stack:AI toolsGenerative AIMarketing automationABMCRM

Company Brief

Okta

Provides identity and access management cloud solutions that help organizations secure and manage user authentication, single sign-on, multi-factor authentication, and lifecycle management across applications and devices.

Industry: Cybersecurity

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2009

Website LinkedIn

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Okta

1 month ago

Head of Marketing APJ

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: Singapore

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Drive APJ Marketing Strategy and Pipeline Generation: Define and own the comprehensive APJ demand marketing strategy, covering all segments from SMB to the region’s largest accounts, and maximizing total pipeline by integrating deep Business/Sales Development knowledge.
•Maximize Customer Growth: Define and execute the post-sales marketing strategy, focusing on increasing customer retention and adoption, and accelerating expansion through targeted upsell, cross-sell, advocacy and loyalty programs, including user group initiatives.
•Foster Executive Engagement & Regional Event Strategy: Own and execute the regional event strategy, including third-party events and hosted roadshows, while actively driving community building and executive engagement across the APJ region.
•Lead and Collaborate Across Functions: Lead a high-performing team, acting as the primary liaison between APJ marketing functions, regional managers, and field sales. Drive collaboration with Global Demand Center, Product Marketing, and Partner teams to ensure programs reflect local requirements and amplify campaigns.
•Ensure Market and Message Alignment: Partner with sales and product marketing to shape the message, converting insights into campaign assets that speak directly to the APJ audience. Manage strategic target account marketing (ABM) approaches, leveraging account plans and analytics for success.

Key Requirements

•Demonstrated experience and success in B2B APJ marketing with knowledge of the broader GTM team
•Strong leadership qualities, and demonstrated success of leading a high performing team
•Deep understanding of demand, inbound and account based/target account marketing strategies
•Track record of campaign ownership and consistent success with a high return on investment
•Experience in leveraging generative AI tools for marketing orchestration, workflow automation, and content velocity.

Experience:ApjB2b marketingEnterprise software

Education:Bachelor's

Skills:LeadershipCommunicationPresentationData-drivenTeam managementStrategic planning

Languages:English

Tech Stack:AI toolsGenerative AIMarketing automationABMCRM

Company Brief

Okta

Industry: Cybersecurity

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2009

Website LinkedIn