Growth Strategist

Scale Army
Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: RemoteContractUSD 2,000 - 2,300 monthlyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Written communication","Strategic thinking","Hypothesis development","Statistical literacy","Creative judgment"]

Own full-funnel growth strategy for a consumer brand, spanning paid acquisition and conversion optimization. Lead channel mix, budget allocation, and creative strategy across Meta, Google (including PMax), and TikTok. Build and manage a structured hypothesis-driven testing program for the website and content, using modern measurement and incrementality thinking to drive improvements in MER, conversion rate, CAC, and contribution margin. Report to the CMO with monthly strategic reviews and written recommendations.

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Scale Army
Scale Army
1 hour ago

Growth Strategist

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Job Summary

Own full-funnel growth strategy for a consumer brand, spanning paid acquisition and conversion optimization. Lead channel mix, budget allocation, and creative strategy across Meta, Google (including PMax), and TikTok. Build and manage a structured hypothesis-driven testing program for the website and content, using modern measurement and incrementality thinking to drive improvements in MER, conversion rate, CAC, and contribution margin. Report to the CMO with monthly strategic reviews and written recommendations.
Location: Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: Remote
Employment Type: Contract
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own full-funnel advertising strategy across Meta, Google (including PMax), and TikTok, including channel mix, budget allocation, audience architecture, and creative strategy.
  • •Build and manage a structured, hypothesis-driven testing program across landing pages, PDPs, offers, messaging, and creative concepts.
  • •Establish success criteria and measurement practices, including incrementality thinking and separating branded harvest from real demand generation.
  • •Deliver actionable written strategy, audits, test readouts, and monthly recommendations with clear fixes and success metrics.
  • •Run monthly strategic reviews with brand leadership to prioritize the next best dollar of spend or effort based on what changed in the numbers.

Pay and Benefits

Salary: USD 2,000 - 2,300 monthly

Key Requirements

  • •7+ years of DTC growth experience with senior ownership of paid acquisition strategy and conversion optimization.
  • •Experience running full-funnel growth for DTC brands, ideally with significant annual ad spend.
  • •Documented track record of engagements showing before-and-after numbers and what changed.
  • •Demonstrated ability to move revenue, contribution margin, or conversion rate with results measured by others.
  • •Strong modern measurement knowledge, including post-iOS attribution and incrementality testing; CRO fundamentals and statistical literacy.
Experience:7+ yearsDTCConsumer brandsE-commerce
Skills:Written communicationStrategic thinkingHypothesis developmentStatistical literacyCreative judgment
Tech Stack:MetaGooglePMaxTikTokShopifyAmazonMMMROASIOS attribution

Company Brief

Scale Army
Scale Army is a growth marketing agency that helps startups and SMBs scale through performance marketing, paid media, and data-driven customer acquisition strategies tailored to drive revenue and growth.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Funding: Bootstrapped
Website