Edenred Benefits Marketing Manager

Edenred
Boston
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Project management","Organizational skills","Analytical skills","Communication","Collaboration","Attention to detail"]

Own US commuter benefits growth by generating new logo demand through multi-channel field marketing. As an individual contributor, plan and optimize targeted campaigns across email, paid advertising, virtual and in-person events, OOH, and ABM to drive pipeline progression. Collaborate with sales and cross-functional partners, manage marketing budgets and vendor/invoice processes, and use analytics to measure ROI, identify trends, and continuously improve performance.

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Edenred
Edenred
1 day ago

Edenred Benefits Marketing Manager

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Last checked: 14 hours agoStatus: Live

Job Summary

Own US commuter benefits growth by generating new logo demand through multi-channel field marketing. As an individual contributor, plan and optimize targeted campaigns across email, paid advertising, virtual and in-person events, OOH, and ABM to drive pipeline progression. Collaborate with sales and cross-functional partners, manage marketing budgets and vendor/invoice processes, and use analytics to measure ROI, identify trends, and continuously improve performance.
Location: Boston
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and execute multi-channel field marketing programs with the Director of Growth Marketing to drive lead generation and pipeline progression.
  • •Plan and execute field marketing events (owned and sponsored) including webinars and industry conferences; measure effectiveness and optimize future events.
  • •Manage US marketing budget accuracy through invoice and PO processes, updating actuals and coordinating with the wider team.
  • •Track and analyze field activity performance to measure ROI, identify trends, and make data-driven recommendations; prepare regular performance reports.
  • •Collaborate with sales and cross-functional teams to target the most impactful activities for new logo acquisition and communicate results to stakeholders.

Key Requirements

  • •Minimum 4 years of experience in field or growth marketing roles focused on B2B technology or software.
  • •Demonstrated ability to plan, launch, and optimize multi-channel marketing campaigns (events, digital, email, OOH, and ABM) targeting B2B audiences.
  • •Strong analytical skills to track, measure, and report campaign performance, ROI, and pipeline impact; communicate actionable insights.
  • •Exceptional project management and organizational skills to manage multiple campaigns and strategic initiatives simultaneously.
  • •Prior experience with Salesforce and HubSpot Marketing; manage marketing budgets, vendor relationships, and invoice processes.
Experience:4+ yearsB2BTechnologySoftwareGrowth marketing
Education:Bachelor's in Business or Marketing (or related field)
Skills:Project managementOrganizational skillsAnalytical skillsCommunicationCollaborationAttention to detail
Tech Stack:SalesforceHubSpot MarketingEmail marketingOOHABM

Company Brief

Edenred
Provides prepaid corporate services and solutions including employee benefits, meal vouchers, expense management, and fleet & mobility solutions to businesses worldwide, enabling workplace services and digitized payment solutions.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 2010
WebsiteLinkedIn